Erwin Danneels

Erwin Danneels

Associate Professor
Room: BSN 3425
Phone: (813) 974-9595


Erwin Danneels is an associate professor in the School of Marketing and Innovation, teaching new product development, a graduate level entrepreneurship course. He is also Muma Fellow. He was a visiting professor at the Tuck School of Business, Dartmouth University, Goizueta Business School at Emory University, and at Bocconi University in Milan, Italy. He also was externship faculty with M-Ventures, the corporate venture arm of Merck KGaA.

Danneels’ main research stream focuses on the growth and renewal of corporations in the face of changing technological environments, through product innovation and corporate venture capital. He has also studied early stage ventures, within new firms as well as established ones, and the nature of entrepreneurial opportunities.

He has published in top academic journals such as Strategic Management Journal, Organization ScienceAcademy of Management ReviewJournal of Business VenturingJournal of Product Innovation ManagementStrategic Entrepreneurship Journal, Research Policy, Industrial and Corporate Change, and MIT Sloan Management Review. Three of his articles have been recognized as “blockbusters” (being cited over 1,000 times): on the effect of product innovation on building of new firm competences, on the nature of disruptive technology, and on the various ways to think of and measure the innovativeness of new products. His articles have been cited over 8,000 times. Keenly interested in the practical application of this scholarly work, he also consults and conducts corporate training on new product portfolio management and organizational renewal.

He earned a PhD in business administration from Penn State University, an MBA from Ghent University, a master's degree from the University of California at Davis and a bachelor’s degree in sociology from Ghent University.


  • ENT 6606 – New Product Development


  • Danneels, Erwin and Alex Vestal, (forthcoming), “Learning from Failure and Firm Innovativeness,”  Journal of Business Venturing.
  • Alex Vestal and Erwin Danneels, (2018), “Knowledge Exchange in Clusters: The Effect of Regional Inventive Concentration,” Research Policy, 47(10): 1887-1903.
  • Lee Braver and Erwin Danneels, (2018), “Propensities Return Us to the Discovery-creation Debate About Entrepreneurial Opportunities,” Academy of Management Review, 43(4), 812-815.
  • Danneels, Erwin and Federico Frattini, (2018), “Discovering Hidden Treasure: How to Find Applications for your Technologies Outside your Core Business,” MIT Sloan Management Review, 59(3): 73-78.
  • Danneels, Erwin, Gianmario Verona and Bernardino Provera, (2017), “The Social Embeddedness of Organizational Competence: Olivetti’s Transition from Mechanical to Electronic Technology,” Industrial and Corporate Change, 27(3): 595–618.


  • Editorial board member, Strategic Management Journal, 2009-present

  • Editorial board member, Journal of Product Innovation Management, 2002-present

  • Editorial board member, Strategic Organization, 2017-present

  • Member, USF Council on Technology for Instruction and Research, 2016-present

  • Management Department representative, Muma College of Business at USF Strategic Planning Committee, 2013-2017

  • Elected Management (and later Marketing) Department representative, Faculty Executive Committee of the Muma College of Business, 2013-2017