Michelle Harrolle

Michelle Harrolle

Assistant Professor of Instruction 
Room: BSN 3433
Phone: (813) 974-5041

Michelle Harrolle, director of the Vinik Sport & Entertainment Management Program, teaches courses related to marketing, sales and fundraising in sports and entertainment in the School of Marketing and Innovation. Currently, Harrolle serves as president of WISE Tampa Bay. She has spent the past five years at USF dedicated to 100% student residency/fellowship placement. Additionally, Harrolle has published a book on esports and has been published in a number of journals including the Journal of Sport Management. 

Her years of experience in the sports industry include being aquatics director at Providence College; swimming coach at Providence College, Florida State University and The Ohio State University. Harrolle was one of three head female collegiate coaches of both men’s and women’s D1 athletics. She was the director of a Tampa Memorial Golf Tournament from 2003-2007. At North Carolina State University, she received highest teaching honor bestowed on a professor, the 2012-13 North Carolina State University and College of Natural Resources Teacher of the Year awards.

Harrolle has served as a member of several professional organizations, including the Sport Marketing Association, North American Society for Sport Management and the National Recreation and Park Association. She has also served as a reviewer for numerous publications and a presenter at various international conferences.

Harrolle earned a PhD, master's and bachelor's degrees from the University of Florida where she was an All-American Honorable Mention collegiate swimmer. 


  • SPB 6715 Sales and Fundraising in Sport
  • SPB 6608 American Issues - Marketing Research in Sport and Entertainment
  • SPB 6946 Internship is Sport and Entertainment


  • Well, J. E., & Harrolle, M. G. (2019). The Business of Esports: The Wild Wild West on Fire. Tampa, FL.

  • Popp, N., Harrolle, M. G., & Wells, J. (2019),  "How Major League Teams Hire Entry Level Ticket Sales Sepresentatives: A Qualitative Analysis," Sports Marketing Quarterly.

  • Harrolle, M. G. & Klay, M. A. (2019), "Understanding the Motivation of Professional Athletes, Journal of Applied Sport Management. 11(1).

  • Harrolle, M. G., & Wells, J. E. (2019), "Rivalry Influences on Fan Engagement within Twitter: A Case Study of Manchester United."

  • Harrolle, M. G., & Kicklighter, K. (2019),  "Women are Sport Fans! An Examination of Female Sport Fandom." In Business of Women’s Sport. Routledge.


  • NCAA Women’s Final Four Advisory Committee, 2018–2019

  • Sales Huddle, LLC, Board of Directors, 2015–present

  • USF Search Committee member,  marketing chair, 2018–2019

  • Member, USF Search Committee, assistant professor in sports and entertainment management, 2017

  • Member, USF Muma College of Business Scholarship Committee, 2016, 2017, 2018, 2019

  • Chair, Sales Education Initiative Development Committee, fall 2015, spring 2016

  • Faculty adviser, Sport & Entertainment Management Association, 2014–present

  • Director, USF Online MBA/SEM Program, 2013–2015