Joni Jones

Joni Jones

Campus Dean - Muma College of Business, Sarasota-Manatee
Associate Professor

Room: C216
Phone: 941-359-4234
Fax: (941) 359-4489

Joni Jones is an associate professor in the School of Information Systems and Management. She also serves as campus dean for the Muma College of Business on the Sarasota-Manatee campus. She teaches graduate and undergraduate courses in systems analysis and design, business honors professional development and research methods. She previously taught introductory courses in computing as well as courses in C#, managerial statistics, business system application and design and software applications.

Her research interests include electronic commerce, variable pricing mechanisms such as information and prediction markets and social network use in organizations. Her research has been published in the MIS Quarterly, Production and Operations Management, the Journal of E-Commerce, the INFORMS Journal on Computing, Decision Support Systems and presented at national and international conferences. She joined USF in 2003, having previously taught at the University of Michigan, the University of Florida and Santa Fe Community College. Her professional service includes roles as a reviewer for numerous academic journals. She is a member of Beta Gamma Sigma.

Jones earned a PhD from the University of Florida and a bachelor's degree in business administration from the University of Illinois, Chicago.


  • ISM 3113 - Systems Analysis & Design (Undergraduate)
  • ISM 6123 – Systems Analysis & Design (Graduate)
  • GEB 2935 – Professional Development I and II (Business Honors)
  • QMB 3210 – Computational Methods in Business (Business Honors)

Recent Research

  • Gill, T.G. & Jones, J., (2016), "Multi-factor Authentication at Jagged Peak," Muma Case
    Review, 1(4). 1-16.
  • Alhayyan, K. , Collins, R., Jones, J., Berndt, D., (2011), "Economic Culture and Prediction Markets," Journal of Systemics, Cybernetics and Informatics (JSCI), Vol. 9 – No. 6, pp. 69-74.
  • Jones, J.L., Collins, R.W., and Berndt, D.J., (2009), "Information Markets: A Research Landscape," Communications of the Association for Information Systems Vol. 25(1): pp289–305,
  • Gill, T.G. and Jones, J.L., (2010), "A Tale of Three Classes: Case Studies in Course Complexity," Journal of IT Education Volume 9, pages 1-29.