Assistant Professor of Instruction
Room: BSN 3223
Samantha Mujica is an assistant professor of instruction in the Muma College of Business School of Marketing and Innovation, coming from Ohio Northern University where she had been an assistant professor since 2019.
Her research interests include consumer response to rejection and promotion denial,
as well as supply chain trends in sourcing and outsourcing. She has published in the Journal of Purchasing and Supply Management.
Mujica received a PhD in marketing from Florida State University, an MBA from Wingate University, and a bachelor's degree in civil engineering from the University of North Carolina at Charlotte.