Dezhi (Denny) Yin

Dezhi Yin

Associate Professor
Room: CIS 2078
Phone: (813) 974-4291
Personal Website

Dezhi (Denny) Yin is an associate professor in the Muma College of Business' School of Information Systems and Management. 

His research interests include user-generated content (e.g., online word-of-mouth, social media, Q&A sites, crowdfunding), emotional expression in online environments, and cognitive biases/heuristics in computer/algorithm-mediated communication. As an interdisciplinary researcher, he has collaborated with scholars from marketing, strategy/entrepreneurship and organizational behavior beyond information systems. His primary expertise in methodology is laboratory experiments, but as a strong proponent of triangulation, he strives to use multiple studies and multiple methods (such as econometric analyses and surveys) to produce more valid and reliable findings.

His research has appeared in premier academic journals such as MIS Quarterly, Information Systems Research, the Journal of Marketing Research, the Academy of Management Journal, and Entrepreneurship Theory and Practice. His research has won several awards, including the Emerald Citations of Excellence Award (for his 2014 MISQ paper), the Society for Industrial and Organizational Psychology (SIOP)'s William A. Owens Scholarly Achievement Award (for his 2019 AMJ paper), the Conference on Information Systems and Technology (CIST)'s Best Paper Runner-up Award in 2017, and the Workshop on E-Business (WeB)'s Best Paper Award in 2020. 

He won the INFORMS Information Systems Society (ISS) Sandra A. Slaughter Early Career Award in 2021 and the MIS Quarterly Outstanding Reviewer of the Year Award in 2017. He also served as guest Associate Editor for a special issue at MIS Quarterly.

Yin earned a PhD in IT management from the Georgia Institute of Technology, a master's degree from Peking University and a bachelor's degree from Shandong University in China.


  • ISM 4041 - Global Cyber Ethics
  • ISM 7912 - PhD Seminar on Behavioral IS Research


  • Jiang, L., Yin, D., Liu, D., & Johnson, R. (forthcoming). The More Enthusiastic, The Better? Unveiling a Negative Pathway from Entrepreneurs’ Displayed Enthusiasm to Funders’ Funding Intentions. Entrepreneurship Theory and Practice.
  • Yin, D., Bond, S. D., & Zhang, H. (2021). Anger in Consumer Reviews: Unhelpful but Persuasive? MIS Quarterly, 45(3), 1059-1086.
  • Lei, Z., Yin, D., & Zhang, H. (2021). Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness. Information Systems Research, 32(3), 801-819.
  • Peng, C. H., Yin, D., & Zhang, H. (2020). More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective. Information Systems Research, 31(3), 913-928.
  • Jiang, L., Yin, D., & Liu, D. (2019). Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur’s Peak Displayed Joy on Funding Performance. Academy of Management Journal, 62(6), 1848-1871.

view more at https://dennyyin.com/


  • Member, Association for Information Systems and INFORMS.
  • Referee, MIS QuarterlyInformation Systems ResearchManagement Science and many others.