Faculty/Staff

Dezhi (Denny) Yin

Dezhi Yin

Associate Professor
dezhiyin@usf.edu
Room: CIS 2078
Phone: (813) 974-4291
Personal Website
Vita

Dezhi (Denny) Yin is an associate professor and Muma Fellow in the Muma College of Business' School of Information Systems.

His primary research interests include emotional expression in online environments, user-generated content (e.g., online word-of-mouth), and AI-generated content (e.g., chatbots). His primary expertise in methodology is laboratory experimentation, and he has also used other methods such as field experiments, econometric analyses, surveys, and machine learning.

His research has appeared in premier academic journals such as MIS Quarterly, Information Systems Research, the Journal of Marketing Research, the Academy of Management Journal, Production and Operations Management, and others. His research has received several awards, including Information Systems Research's Best Paper Runner-up Award in 2023, the Emerald Citations of Excellence Award in 2017, the Society for Industrial and Organizational Psychology (SIOP)'s William A. Owens Scholarly Achievement Award in 2021, the Conference on Information Systems and Technology (CIST)'s Best Paper Runner-up Award in 2017, the Workshop on E-Business (WeB)'s Best Paper Award in 2020 and 2024, etc. His research has been featured in the Wall Street Journal, Forbes, and other media outlets.

He has received the Association for Information Systems (AIS) Mid-Career Award in 2024 and the INFORMS Information Systems Society (ISS) Sandra A. Slaughter Early Career Award in 2021. He is a recipient of the Outstanding Associate Editor Award from MIS Quarterly (2024) and Reviewer of the Year Awards from both MIS Quarterly (2017) and Information Systems Research (2021). He is currently serving as an Associate Editor for MIS Quarterly, and he has served as a track co-chair for International Conference on Information Systems (ICIS).

Yin earned a PhD in IT management from the Georgia Institute of Technology, a master's degree from Peking University and a bachelor's degree from Shandong University in China.

Teaching

  • ISM 4041 - Global Cyber Ethics (undergrad)
  • ISM 6021 - Management Information Systems (MBA)
  • ISM 7912 - Seminar on Behavioral IS Research (PhD) 

Research

  • Jiang, L., Yin, D., Liu, D., & Johnson, R. (forthcoming). The More Enthusiastic, The Better? Unveiling a Negative Pathway from Entrepreneurs’ Displayed Enthusiasm to Funders’ Funding Intentions. Entrepreneurship Theory and Practice.
  • Yin, D., Bond, S. D., & Zhang, H. (2021). Anger in Consumer Reviews: Unhelpful but Persuasive? MIS Quarterly, 45(3), 1059-1086.
  • Lei, Z., Yin, D., & Zhang, H. (2021). Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness. Information Systems Research, 32(3), 801-819.
  • Peng, C. H., Yin, D., & Zhang, H. (2020). More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective. Information Systems Research, 31(3), 913-928.
  • Jiang, L., Yin, D., & Liu, D. (2019). Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur’s Peak Displayed Joy on Funding Performance. Academy of Management Journal, 62(6), 1848-1871.

view more at https://dennyyin.com/

Service

  • Associate Editor, MIS Quarterly
  • Member, Association for Information Systems and INFORMS