Articles

Fall Selling with the Bulls Competition Held on Virtual Platform

By Keith Morelli

computer screen

TAMPA (October 26, 2020) -- The fall 2020 version of Selling with the Bulls, a popular Muma College of Business competition open to all USF students, happened this month, with outside business partners serving as mentors and judges and students vying for salesmanship bragging rights.

The whirlwind event took place Oct. 15-16, said organizer Rob Hammond, an instructor in the School of Marketing and Innovation and director of the Center for Marketing and Sales Innovation.

“Thursday night, 14 business professionals from 10 companies networked with students in over 80 networking conversations,” he said. “On Friday, we held three rounds of sales role plays. In total, we had more than 50 sales role plays.

“Students competed in multiple events,” he said, “including networking, prospecting with email, web discovery meeting and web sales meeting.”

ReliaQuest, a global cybersecurity company headquartered in Tampa, was the event sponsor. Students “sold” ReliaQuest’s Greymatter product to representatives from ReliaQuest who were the buyers. Other business professionals were judges.

“Selling with the Bulls is such a great competition to be a part of because all the students are eager to learn, receptive to feedback, motivated, and sharp,” said Taylor Jacobs, a senior recruiter at ReliaQuest, which has sponsored the last two fall events. “I was super impressed after our first time sponsoring but this second time around was a whole other ball game.

“The students really buckled down and had a much better understanding of the product, even with the challenge of being remote,” she said. “It was amazing to see the improvement. We have some great potential hires out of this mix and I am excited to see what they accomplish next.

“I am grateful for this partnership,” she said, “and the people we have met through it.”

The entire event was virtual, due to the threat of COVID-19.

Taylor Torres, president of the Professional Sales Club Tampa Chapter, and Natalie Pollock, vice president of the chapter, served as the student competition directors. They were responsible for preparing students by teaching the cases and role-play processes along with helping run the event.

“Students teaching students is a unique part of our program,” Hammond said. “It provides scale and development opportunities.”

Bill Marquis, a marketing student in the Muma College of Business, was the “Top Bull” or overall winner, pulling in enough points in various rounds to best the other students. Sidney Ihejirika took second place. Ihejirika is president of the Professional Sales Club St. Petersburg Chapter. Lucas Boney, Avi Wolf and Anthony Hopkins finished out the top five finishers.