Tourism, sport and entertainment programs merge to expand opportunities
The newly created School of Hospitality and Sport Management will enable an enhanced
curriculum, advance research initiatives, and prepare students for multi-faceted careers
in sport, entertainment, hospitality and tourism.
The School of Hospitality and Sport Management regularly invites the community to
experience the creative excellence of faculty, staff and students.In the spring of
2024, the Food Sustainability Student Challenge will be launched with Aramark. The
competition is open to all USF students and cash prizes will be given.
The School of Hospitality & Sport Management at the University of South Florida provides
quality education in hospitality management by creating an intellectual, collaborative,
ethical and inclusive environment for students, faculty, industry and the community
to produce innovative educational, leadership and research opportunities.
02/09/26 — While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
02/09/26 — Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.
02/09/26 — The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.