Advertising - The Zimmerman Advertising Program
The advertising major in the Muma College of Business is unique in that it is a collaborative effort of the Zimmerman School of Advertising & Mass Communications in the College of Arts and Science and marketing department in the Muma College of Business. The major complements an existing advertising track in the mass communications major and provides students the opportunity to combine the aspects of advertising with crucial business skills.
What Kinds of Jobs are There for Advertising Majors?
Career paths include account management, media, creative, strategic planning, traffic, digital, direct marketing and many specialized fields of communication.