Advertising - The Zimmerman Advertising Program

Advertising Major

The advertising major in the Muma College of Business is unique in that it is a collaborative effort of the Zimmerman School of Advertising & Mass Communications in the College of Arts and Science and Marketing Department in the Muma College of Business. The major complements an existing advertising track in the mass communications major and provides students the opportunity to combine the creative aspects of advertising with knowledge, skills, and abilities in accounting, economics, finance, information systems, management, marketing and strategy.

Requirements for the Major

In addition to university degree and business core requirements, students must complete the 6-hour mass communications core, and the 22-hour major.

Required Courses (22 credit hours)

The following courses are required courses that must be taken by all advertising majors:

Course Title Credits
ADV 3008 Introduction to Advertising 3
ADV 3101 Advertising Creativity 3
ADV 3300 Advertising Media Strategy 3
ADV 4800 Advertising Campaigns 3
ADV 4940 Advertising Practicum 1
MAR 3613 Marketing Research 3
MAR 3823 Marketing Management 3
MAR 4503 Buyer Behavior 3

What Kinds of Jobs are There for Advertising Majors?

Career paths include: account management, media, creative, strategic planning, traffic, digital, direct marketing and many specialized fields of communication.