USF Brand
USF's brand is expressed by all visual and written messages produced by USF. It is important that all communications of the university project USF's unique personality through color, style and message.
USF brand and design leadership is provided by University Communications and Marketing.
University of South Florida
4202 E. Fowler Avenue, CGS 301
Tampa, FL 33620
813-974-4014
Email UCM
http://www.usf.edu/ucm
USF Design Language
The USF Design Language provides a framework to help university communicators as they design communications, tell stories, coordinate events and create physical spaces.
Logos
Download the official USF logos, and learn about logo usage and the logo approvals process.
Colors
Use the official USF green and gold and learn how to add a pop of color with the accent palette.
Typography
Learn about the official USF fonts and how to use them appropriately in your communication pieces.
Imagery
Download photos of university life, including classrooms, facilities, outdoor spaces, student activities and more.
Messaging
Access the latest university boilerplate, rankings, statistics, points of pride, system facts and more.
Social Media
Social media is a fun, interactive way to communicate with your audience and promote your brand. Here you will find guidelines and best practices for using social media.
Templates
Download branded templates for presentation materials, fliers, postcards, ads and more. Learn more about new branded web templates, now in development.
Bringing It All Together
Find inspiration for your communications project by checking out various publications designed by your peers.
Other Resources
University Communications and Marketing works closely with professionals in Information Technology, Student Affairs and others to develop and maintain the USF brand and design.