Muma College of Business

Honors students explore sustainability and culture on study away trip to Hawaii - USF St. Petersburg

06/20/25 — Ten USF students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.

image of lydia hanks director announcement

New director appointed to lead USF's hospitality, tourism, and sport management programs

06/16/25 — Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

Why do consumers fall for fake online reviews? - Consumer Affairs

06/12/25 — A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

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