Muma College of Business | University of South Florida
Bots with feelings: Study explores deploying AI chatbots with emotions in customer service. Turns out, AI chatbots that show positive feelings — such as adding an “I am excited to do so!” or a few exclamation marks — do not necessarily translate into positive reactions or contribute to higher customer satisfaction.
Student Spotlight: Gabriel Mocelin lands Goldman Sachs summer internship in New York City. Mocelin never imagined the opportunity was even possible when he arrived to the U.S. from Brazil at age 15, not knowing a single person and only knowing the basics of English.
The Princeton Review places USF’s graduate entrepreneurship program No. 9 in the nation. The annual list, now in its 17th year, offers the best graduate programs for students pursuing entrepreneurship.
New USF patent creates digital alibis. Researchers at the University of South Florida are in the process of licensing a new, patented technology that can more accurately confirm an individual’s identity and location using their voice. The technology, dubbed “Here I am,” creates an unforgeable, encrypted digital certificate on a user’s cellular device.
Serbian students, professors visit Sarasota-Manatee campus as part of tourism research grant. Nine professors and students from the University of Novi Sad in Serbia traveled to the University of South Florida’s Sarasota-Manatee campus in November as part of a U.S. Embassy Partnership grant designed to foster a long-term relationship between the hospitality and tourism programs at the two schools.