Center for Marketing and Sales Innovation
Overview
The Center for Marketing and Sales Innovation supports student engagement, training, and research to assist students, businesses, and the community meet the challenges of today, tomorrow, and the future.
New Business Partner
FinTitan is dedicated to helping business owners build, grow, and scale their ventures. The company is evolving into a mission-based organization that will offer a range of financial services for entrepreneurs that are often ignored by traditional financial institutions.
News & Events
Debate watch: USF researchers use sensors to measure body's response to debates
Are Political Opinions Based on Emotion or Reason? USF Students Test Theory During Democratic Debate
USF Using Science to Master Marketing
Biometric research on menu design challenges three decades of thinking
Faculty Award

Honoring Excellence: Jay Civitillo Recognized for Transformative Student Leadership
Jay Civitillo, faculty coordinator of the Business Development Club and coach for
all of USF’s student sales competitions, was recently honored as the 2025 Outstanding
Student Organization Advisor for the entire university. This prestigious recognition
highlights Dr. Civitillo’s unwavering commitment to student success, professional
development, and experiential learning. Under his guidance, the Business Development
Club has grown into one of the most active and professionally driven organizations
on campus, providing students with hands-on opportunities to develop their sales,
leadership, and networking skills.
As a coach, mentor, and role model, Civitillo has played a transformative role in preparing students to compete - and win - at regional and national sales competitions, while also fostering a culture of excellence, inclusion, and real-world impact within the club. His ability to connect with students, industry partners, and faculty alike has elevated the visibility of USF’s professional selling program and helped launch the careers of countless aspiring sales professionals. This university-wide award is a fitting tribute to the dedication, innovation, and heart Civitillo brings to everything he does.
Thank you Jay!