Center for Marketing and Sales Innovation
Research That Informs Decisions
Applied research connecting faculty, students, and partners through labs and real-world
data collection.
Research Core
The Center for Marketing and Sales Innovation operates as a research core, supporting cross-disciplinary collaboration and enabling studies that individual units cannot conduct alone.
Labs and Environments
Conduct research in Tampa and St. Petersburg labs, in the field, or online using flexible data collection environments.
From Insight to Action
Study customer experience, behavior, and decision-making to inform marketing, product, and organizational strategies.
