Center for Marketing and Sales Innovation
Innovation and Applied Research
Innovation is more than the name of the center it is what we do. Across all our programming with students, faculty, and the community we seek to make novel thinking and tools approachable.
The center operates on an AI First Principle across its programming and has a strong focus on creating real-world impact through its events, sponsored research, and communications.
AI Role Play
The center is at the forefront of bringing innovative classroom tools to teaching. All students in sales classes perform role plays with AI. The center is also leading delivery for USF of novel teaching tool to create scalable AI enabled learning pathways for students that are available when students want to learn. For the first time visibility to the learning experience at scale, distance, and temporally available.
Research and Community
Through its expansive programming the center assists students, faculty, programs, and labs to accelerate their efforts. The center mentors sales programs, hosts novel intercollegiate competitions, leads student organizations, delivers practitioner training, and shares its findings through hosted conferences, publications, and the media.
Behavioral AI Lab
The Behavioral AI Lab at the USF Muma College of Business is one of the three labs that are part of the center.