Center for Marketing and Sales Innovation
Selling with the Bulls
A Platform, Not a Pipeline
Traditional sales competitions are designed as one-time events. Selling with the Bulls is intentionally different.
It operates as a platform that creates sustained value by connecting students, universities, faculty, and industry partners through continuous engagement. Students learn through repeated interaction and feedback, partners contribute to development, and the experience generates insight that informs future learning and research.
This integrated model extends beyond a single competition to create long-term impact.
A Real-World Sales Process
The competition mirrors how professional sales teams operate in complex environments. Students progress through a structured sequence:
- Outreach: Initiate contact and generate interest
- Networking: Engage with professionals and build relationships
- Discovery: Identify needs, constraints, and decision factors
- Presentation: Deliver a tailored solution and secure next steps
Each stage reinforces practical skills and builds confidence in real-world scenarios.
Industry at the Center of the Experience
Industry partners play an active role in every stage of the platform.
Participants serve as:
- Buyers in role-play scenarios
- Judges evaluating performance
- Mentors providing feedback and guidance
This creates an environment where students interact directly with professionals while developing skills aligned with current market expectations.
Scale and Impact
Selling with the Bulls brings together leading sales programs and industry partners from across the country.
- 168 competitors
- 42 Teams of 4 Students
- More than 1,000 professional networking interactions and 500+ sales role plays all in less than 28 hours
The scale of participation creates a high-energy, high-impact environment that accelerates learning and expands professional networks.
Case and Rubrics
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Dates: 2/18-2/19/27
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Sponsor: TBA
Example Rubrics
