Your organization’s future depends on the quality of its decisions. In today’s data-rich market, leaders must ask the right questions, interpret insights with confidence, and turn evidence into action.
Yet many organizations invest more in data and gain less from it. Dashboards multiply, reports go unread, and critical decisions still rest on instinct. The problem is rarely a lack of data. It is a lack of analytics leadership capability.
You will leave with:
- A set of strategy-aligned analytics questions tied to your most important decisions
- A readiness check of the data, risks, and governance behind your key metrics
- A dashboard critique framework to judge whether insights are reliable and actionable
- A personal analytics sponsorship plan with clear success metrics and adoption steps
Business Challenges you will Solve
Are you facing any of these challenges? If so, this program is designed for you:
- Analytics investments are growing, but decisions aren’t improving
- Dashboards are plentiful, yet few drive action
- Teams debate the numbers instead of acting on them
- Analytics work isn’t tied to strategic priorities
- Leaders struggle to judge whether data and insights are trustworthy
- There is no shared framework for turning questions into decisions
Key Takeaways
Participants will be able to:
- Translate strategic objectives into strong analytics questions using the QDAC model (Questions → Data → Analysis → Communication)
- Assess data readiness, quality, and governance before relying on key metrics
- Match the right type of analysis (descriptive, diagnostic, predictive, or prescriptive) to each decision
- Evaluate dashboards and data stories for clarity, accuracy, and decision usefulness
- Communicate insights in ways that align leaders and change behavior
- Sponsor and scale analytics initiatives with clear success metrics, adoption plans, and ROI framing
Credential: Earn a USF Executive Edge Certificate of Completion
Who Should Attend
- Directors and VPs responsible for performance outcomes and data-informed decisions
- Senior Leaders and Executives who sponsor or fund analytics initiatives
- Functional Leaders in finance, operations, marketing, HR, healthcare, and technology who rely on dashboards to manage results
- Mid-Level Managers seeking greater confidence in evaluating data and insights
- Organizations that want stronger analytics maturity and better decision quality across their leadership teams
Program Facilitator
Uday Murthy, PhD - Program Facilitator
Uday Murthy is the Associate Dean for Research, Graduate Programs, and International Affairs at the USF Muma College of Business and the Quinn Eminent Scholar in the Lynn Pippenger School of Accountancy. His expertise focuses on accounting information systems, analytics, and auditing in technology-driven environments, with research published in top academic journals. He brings both academic leadership and prior professional experience at Price Waterhouse.An Investment In Performance, Not Just Professional Development
When one leader attends, the whole organization gains. Participants return with a dashboard critique framework, an analytics sponsorship plan, and a shared approach to turning strategy into decision-ready insights.
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Business impact |
What changes in your organization |
|---|---|
|
Sharper questions, clearer decisions |
Leaders frame analytics around the decisions that matter most. |
|
Higher return on analytics investment |
Data and dashboard spending shifts to work that drives results. |
|
Dashboards leaders can trust |
Insights are evaluated for accuracy, clarity, and decision usefulness. |
|
Faster action on insights |
Teams spend less time debating numbers and more time acting on them. |
|
Lasting organizational capability |
A repeatable framework that builds analytics maturity long after the program. |
What you will learn
This program gives you a practical, repeatable approach to using analytics as a leadership tool. Using the QDAC model (Questions → Data → Analysis → Communication), you will learn to frame the right questions, test the data behind them, choose the right analysis, and turn insights into action.
You will develop the skills to:
- Turn strategic objectives into strong analytics questions
- Assess data readiness, quality, and governance
- Match the right type of analysis to each decision
- Evaluate dashboards and data stories with confidence
- Communicate insights that align teams and change behavior
- Sponsor and scale analytics initiatives with measurable ROI
program details
Date: April 9, 2027
Time: 9 a.m. – 4:30 p.m. ET
Format: One-day, in-person program at USF Health CAMLS, Tampa, FL
Contact hours: 7.5
Investment: $2,495 per participant
Facilitator: Uday Murthy, USF Muma College of Business
Curriculum & Topics
Module 1: Business Analytics as a Leadership Capability
What analytics really means, why initiatives fail, and what leaders must own
Module 2: The “Q” That Matters – Turning Strategy into Questions
Using structured questioning to define decisions, metrics, and hypotheses
Module 3: The “D” – Data Reality & Readiness
What leaders must insist on: definitions, quality, cadence, governance, and trust
Module 4: Evaluating Dashboards & Insights
How to determine whether dashboards support real decision making
Module 5: Choosing the Right Analysis for the Right Decision
Understanding analytics types and interpreting uncertainty responsibly
Module 6: Communication, Adoption & Decision Impact
Executive storytelling, alignment, and ensuring analytics actually changes behavior
Certificate & Pathways
Participants will receive a USF Executive Education Certificate of Completion.
Logistics
Detailed program information, including the agenda, parking instructions, and recommended hotel accommodations, will be provided to registered participants prior to the program start date.
All cancellation and substitution requests must be submitted in writing.
Cancellations
Cancellations received 14 days or more prior to the program start date will receive a full refund, minus a $250 administrative fee. Cancellations received within 14 days of the program start date are non-refundable.
Substitutions
Substitutions may be made at any time prior to the program start date at no additional cost. If pre-program assessments have already been completed, associated assessment fees are non-refundable.
Program Changes
The University of South Florida reserves the right to cancel or reschedule a program. In the event of cancellation by the University, registered participants will receive a full refund.
Group Pricing & Custom Options
Discount Eligibility
USF alumni, active-duty military members and veterans, and USF faculty and staff are eligible for a 10% discount on all open-enrollment programs.
Please enter the appropriate discount code at checkout. Discounts are offered in good faith. Proof of eligibility may be requested prior to program start.
Discounts cannot be combined with other promotional offers.
USF Alumni
USF alumni receive 10% off open-enrollment programs with code USFALUMNI10.
Military & Veterans
Active-duty military members and veterans receive 10% off open-enrollment programs with code MILITARY10.
USF Faculty & Staff
Current USF faculty and staff receive 10% off open-enrollment programs with code USFFACSTAFF10.