PhD in Business Administration
Students
Doctoral Candidates

Aihui Ding
Marketing
Vita

Ling Hu is a PhD candidate in the School of Marketing and Innovation. Her principal
research interests include empirical modeling, service marketing, digital marketing,
and measurement development and optimization. She presented her research at various
conferences, including the ISMS Marketing Science and AMA conferences. She taught
three undergraduate-level courses: Buyer Behavior, Digital Marketing, and Marketing
Research. She is also a senior lab coordinator of the Muma CMSI Customer Experience
Lab (Tampa). Prior to entering academia, she holds an MBA in Marketing from Boston
University and a bachelor's degree in International Trade from Tianjin University
of Commerce. She worked as a merchandising manager at Walmart China for over ten years.

Juliana Kralik
Accountancy
Email
Vita
Juliana Kralik is a doctoral candidate in the Lynn Pippenger School of Accountancy.
She is interested in researching topics related to the auditing profession using qualitative
and experimental methods. Specifically, her research examines the impact of the internal
control over financial reporting audit on auditor judgement and decision making along
with other challenges in the audit work environment and mechanisms to mitigate the
challenges. Kralik also earned her bachelor’s and master’s degree in Accounting from
USF. She has taught the Principles of Financial and Managerial Accounting courses
as well as Accounting Information Systems. Prior to entering academia, she worked
as an external auditor at EY in the Tampa Bay area and maintains an active CPA license.

Jingwen Li
Finance

Mikyoung Lim
Marketing
Mikyoung Lim is a PhD candidate in marketing at the Muma College of Business, University
of South Florida. Before transitioning to academia, she accrued experience in the
retail industry, specifically in the health and beauty sector, where she served as
a manager within a business strategy team for four years. While working in the retail
sector, she cultivated a keen interest in optimizing retail environments to enhance
the consumer experience. Mikyoung's current research interests lie at the intersection
of digital and sensory marketing, with an emphasis on factors that contribute to consumer
well-being and happiness. Leveraging her background as a marketing professional, she
is keen to work on research that bridges the gap between academic theory and practical
business applications.

Richard Mautz
Accounting
Vita
Rich Mautz is a doctoral candidate in the Lynn Pippenger School of Accountancy. He
primarily uses experimental research methods to study how management control systems
and technology affect the way that people and organizations work. He has presented
his research at several American Accounting Association (AAA) and academic conferences.
Rich has a co-authored publication in the Journal of Emerging Technologies in Accounting (2022) on teaching blockchain in accounting. He also has a co-authored publication
in Internal Auditor (2018) that won a John B. Thurston – Outstanding Contributor award
from the Institute of Internal Auditors. Rich serves as an ad-hoc reviewer for the
Journal of Emerging Technologies in Accounting and has served as a reviewer, moderator, and discussant for more than seven AAA conferences.
In 2020, he received an Outstanding Reviewer award for his contribution to the AAA
Management Accounting Section midyear conference. In the classroom, Rich has taught
undergraduate courses in financial and managerial accounting, accounting information
systems and data analytics, and management information systems. Prior to entering
academia, Rich worked for seven years as an auditor, financial analyst, and software
developer in the public accounting and banking industries. He holds a Master’s degree
in computer science and information systems from the University of North Carolina
Wilmington, as well as Master’s and Bachelor’s degrees in accounting from the University
of Tennessee and Appalachian State University, respectively.

Chandler Miller
Accounting
Vita

Veronika Ponomarenko
Marketing
Email
Vita

Arindam Ray
Information Systems
Vita

Ahmed Shuaib
Accounting

Roohid Ahmed Syed
Information Systems
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David Watson
Accounting
Vita
Dave Watson is a PhD candidate from the Lynn Pippenger School of Accountancy. His
research focuses on the intersection of information systems, accounting, and psychology,
particularly investigating algorithm bias, artificial intelligence, decision support
systems, and design frameworks. He co-authored a paper regarding ChatGPT and accounting
curriculum (Wood et al. 2023) in Issues in Accounting Education. His professional experience includes working with a small CPA firm that specialized
in the entertainment industry and as an accounting implementation consultant in the
technology industry. His academic background includes a bachelor's degree from Brigham
Young University (2015) and a Master of Science in Accountancy from Michigan State
University (2020). Dave has presented his work at numerous conferences, including
the AAA AIS Section Midyear (2022), AAA Annual Conference (2023), Brigham Young University's
Accounting Research Symposium (2022), Florida Behavioral Accounting Research Symposium
(2022), and the Graduate Research in Accounting Conference at Emory (2023). He has
taught Accounting Information Systems and Principles of Managerial Accounting courses
at USF. He has a particular interest in teaching AIS and Data Analytics at both the
undergraduate and the graduate levels. Dave currently serves as the Chair of the Junior
Accounting Scholars Organization, which was created in 2021 to facilitate opportunities
for PhD and junior accounting faculty to network and present their early-stage research.

Zicheng Xiao’s primary research interests lie at the intersection of FinTech, behavioral
finance, investments, and capital markets. Specifically, Xiao is particularly captivated
by the transformative impact of technological advancements in finance and is currently
focusing on how fintech is revolutionizing traditional financial ecosystems. In line
with this focus, his current research agenda includes several key areas: (1) investigating
the role of artificial intelligence in enhancing market efficiency, (2) analyzing
the market consequences of using generative AI for topic classification to quantify
attention divergence, and (3) exploring the influence of social media on financial
markets.

Gleb Zavadskiy
Information Systems
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Vita
Doctoral Students

Caitlyn Albers
Marketing

Cody Bahr
Accounting

Jahedul Bhuiyan
Accounting

Adam Brown
Information Systems

Ashok Chakraborty
Accounting

Enock Chemochek
Information Systems

Thomas Gill
Information Systems

Jihee Hwang
Marketing

Congyao Jin
Finance

Alysson De Oliveira Silveira
Information Systems

Vikas Soni
Finance

Srikrishna Krishnarao Srinivasan
Information Systems