Online Master of Business Administration

Data Analytics Concentration

The MBA with a concentration in Data Analytics is an online concentration that prepares graduates with the necessary skill set to draw insights from data for decision making in different functional areas of business. Courses in the concentration will provide hands‐on experience with analytical tools and database software. The capstone course focuses on integrating concepts through project work and applied cases.

Concentration Requirements – 18 credit hours

In addition to 14 required hours of MBA coursework, students complete:

  • ISM 6136 Data Mining (3 Credit Hours)
  • ISM 6642 Statistical Programming for Business (3 Credit Hours)

Plus at least two electives from the following list:

  • MAR 6936 Special Topics: Marketing Analytics (3 Credit Hours)
  • ACG 5841  Accounting Analytics (3 Credit Hours)
  • ISM 6217   Database Management (3 Credit Hours)

The last elective can be taken with the approval of the MBA academic advisor. Data Analytics concentration requires the completion of the capstone course:

  • GEB 6898 MBA Capstone for Analytics, Compliance & Cybersecurity (3 Credit Hours)

Certificate Option

Students also have the option to earn a Graduate Certificate in Business Analytics. In order to earn this certificate, students should apply to the certificate by going to www.gradcerts.usf.edu.