Zimmerman Advertising Program | University of South Florida

zap group

What is ZAP?

The Zimmerman Advertising Program (ZAP) is a unique program that prepares future leaders for the world of advertising, nationally and internationally. The program is highly selective, allowing 34 students per cohort to earn a bachelor's degree in business advertising and complete a master's degree in mass communications in one additional year.  

ZAP students gain real-world experience thanks to a strong internship program, where students complete two to three internships before graduating. They also gain experiences in the broader world, learning about international marketing and advertising programs as part of a required study abroad trip. ZAP students enjoy special registration and advising opportunities, and live on-campus in a living-learning community during their first year designed just for advertising students. 

The program structure is unique and one of the first to offer students two separate degrees in five years.


Student Spotlight

Students in London

Sarah Rodhouse, a second-year ZAP student, completed her study abroad trip in the summer of 2016.