Zimmerman Advertising Program | University of South Florida
What is ZAP?
The Zimmerman Advertising Program (ZAP) is a unique program that prepares future leaders for the world of advertising, both nationally and internationally. The program is highly selective, allowing 34 students per cohort to earn a bachelor's degree in business advertising and also complete a master's degree in mass communications in one additional year.
ZAP students gain real-world experience thanks to a strong internship program, where students complete two to three internships before graduating. They also gain experiences in the broader world, learning about international marketing and advertising programs as part of a required study abroad trip. ZAP students enjoy special registration and advising opportunities, and live on-campus in a living-learning community during their first year designed just for advertising students.
The program structure is unique and one of the first to offer students two separate degrees in five years.