Zimmerman Advertising Program | University of South Florida

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What is ZAP?

The Zimmerman Advertising Program is a comprehensive Business Advertising degree program ideal for students possessing sharp analytical and strategic thinking skills with a desire to use their creativity to produce positive returns on investment. These creative solutions help businesses build brand identity, identify and adapt to market trends, create effective campaigns, and drive sales and revenue. The program is highly selective, allowing 26 students per cohort.

Requirements to Join the Zimmerman Advertising Program

Student Spotlight

Students in London

Sarah Rodhouse, a second-year ZAP student, completed her study abroad trip in the summer of 2016.