Programs

Business and Mass Communications

Career Options

What kind of jobs are there for business advertising majors?

  • Account Management/Planner
  • Advertising Agent/Director
  • Green Marketer
  • Creative Director
  • Strategic Planner
  • Art Director
  • Graphic Design
  • Copywriter
  • Media Planner
  • Media Buyer
  • Chief Marketing Officer

Potential Entry Level Salary Range: $40,000 - $55,000

Review your major possibilities on the Career Services website.

The Zimmerman Advertising Program includes courses in both business and mass communications, which will allow students to study the business of advertising. The curriculum is made up of strategic business courses and creative media courses. ZAP students will graduate with the full understanding of how a business is run and the creativity necessary to successfully run an advertising agency.

Coursework

4-Year Plan

Review the advertising major plan for a specific overview of courses required each semester.

Required Business Core Courses

  • MAC 2233 Business Calculus
  • ACG 20201 Principles of Financial Accounting
  • ACG 2071 Principles of Managerial Accounting
  • ECO 2013 Macroeconomics
  • ECO 2023 Microeconomics
  • QMB 2100 Business and Economic Statistics I
  • QMB 3200 Business and Economic Statistics II
  • BUL 3320 Law and Business I
  • FIN 3403 Principles of Finance
  • ISM 3011 Info Systems in Organizations
  • MAN 3025 Principles of Management
  • MAN 4504- Operations & Supply Chain Management
  • MAR 3023 Basic Marketing
  • GEB 4890 Strategic Management and Decision Making

Required Advertising Courses

  • ADV 3008 Introduction to Advertising
  • ADV 3101 Advertising Creativity
  • ADV 3300 Advertising Media Strategy
  • ADV 4600 Advertising Management
  • ADV 4800 Advertising Campaigns
  • ADV 4940 Advertising Practicum
  • MMC 4936 Selected Topics in Mass Communications Studies: Brandtailing
  • MAR 3613 Marketing Research
  • MAR 4503 Buyer Behavior

Required Mass Communications Core Courses

  • MMC 3602 Mass Communications and Society

Required Non-Business Electives

  • GEB 2935 Selected Topics in Business: Speaker Series
  • SLS 2901 Academic Foundations Seminar- ZAP

Additional Requirements