Programs

Business and Mass Communications

Career Options

What kind of jobs are there for business advertising majors?

  • Account Management/Planner
  • Advertising Agent/Director
  • Green Marketer
  • Creative Director
  • Strategic Planner
  • Art Director
  • Graphic Design
  • Copywriter
  • Media Planner
  • Media Buyer
  • Chief Marketing Officer

Potential Entry Level Salary Range: $40,000 - $55,000

Review your major possibilities on the Career Services website.

The Zimmerman Advertising Program includes courses in both business and mass communications, which will allow students to study the business of advertising. The curriculum is made up of strategic business courses and creative media courses. ZAP students will graduate with the full understanding of how a business is run and the creativity necessary to successfully run an advertising agency.

Coursework

4-Year Plan

Review the advertising major plan for a specific overview of courses required each semester.

Required Business Core Courses

Required Advertising Courses

Required Mass Communications Core Courses

Required Non-Business Electives

Additional Requirements