The Zimmerman School at the University of South Florida – the fastest rising university
in the nation (U.S. News & World Report, 2021) – is a leader in advertising and mass
communications education. Working alongside scholars and professionals in the classroom
and practitioners in the field, Zimmerman School students receive hands-on training
and gain in-depth knowledge and understanding of the theoretical and practical aspects
of mass communications.
The Zimmerman School offers innovative undergraduate programs in integrated public relations and advertising, multimedia news, and video production. At the graduate level, we offer a Master of Science degree in advertising with a focus on analytics and a Master of Arts degree in mass communications with specializations in strategic communication management and media studies.
Our students train in a state-of-the-art virtual production studio, produce award-winning broadcast news shows that air on the local PBS affiliate during the school year, and direct a student-run advertising and public relations agency that represents local and global clients. Zimmerman School graduate students conduct research and prepare professional projects that enhance their professional expertise and prepare them for continued graduate study.
The Zimmerman School’s location in Tampa, Florida – the 13th largest media market in the United States – offers tremendous opportunities for internships and career advancement in a diverse and thriving community near a booming business and technology corridor. Zimmerman School students participate annually in more than 100 internships in Tampa Bay and beyond. On campus, student clubs and associations, including the Walter E. Griscti Chapter of the Public Relations Student Society of America, the Ad Club, and student chapters of the Florida Public Relations Association and the Radio Television Digital News Association provide opportunities to network with professionals in business, non-profit, and government organizations.
We invite you to visit us on campus and online to experience all the amaZing things happening at The Zimmerman School!