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Hotel guests embrace AI convenience — but still want a human touch, USF study finds - EurekAlert!
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
Mastry’s taps USF partnership for new St. Pete Pilsner - TBN
Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.
February 9, 2026Research and Innovation
High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
Sports betting explodes into multibillion-dollar industry since legalization - Fox-13
In Florida, legal betting is limited to Hard Rock's app, while illegal betting likely far exceeds legal wagers. Experts warn gambling addiction and risky betting habits are major concerns.
February 8, 2026Research and Innovation
USF study: Firms choose build or buy for talent - Mirage
Talent strategy follows pressure: Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside.
February 6, 2026Entrepreneurship, Research and Innovation
USF study: Firms choose build or buy for talent - Tampa Today
Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside. The USF study provides practical insights for human resources leaders, emphasizing that talent strategy should align with both long-term goals and immediate operational pressures.
February 6, 2026Entrepreneurship, Research and Innovation
Best metal credit cards - WalletHub
Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.
February 5, 2026Research and Innovation
USF study: firms 'build' or 'buy' talent based on resources, demand - EurekAlert!
Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap.
February 5, 2026Entrepreneurship, Research and Innovation
Study finds firms 'build' or 'buy' talent based on resources, demand
A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.
February 3, 2026Business News, Entrepreneurship, Research and Innovation
USF professor warns students about common tax filing mistakes - The Oracle
Students can streamline the process by preparing early and reviewing documents to avoid common mistakes. A USF accounting professor shared tips to make tax filing easier as the April 15 tax return deadline approaches.
February 3, 2026Research and Innovation
Brewing Arts on Morning Blend - Yahoo News
A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.
January 28, 2026Research and Innovation
How to get your tax refund fast, according to experts - Independent
Getting that money quickly is likely a priority for some. There are several ways to help speed up the process - from how you fill out a tax return to how you plan to receive the money.
January 27, 2026Research and Innovation