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USF Muma College of Business

Essential HR upgrades are needed for workplace diversity, accountability - Sports Business Journal

Gallup shared that 50% of U.S. workers engaged in quiet quitting in 2022 — and certainly the sports world was no exception.

May 22, 2023Business News

Gopi Patel (fourth from right) and her classmates from University of South Florida (USF) at a Tampa Bay Buccaneers game. Patel is pursuing a two-year dual-degree program at USF, where students earn both an M.B.A. with a concentration in sport business and M.S. in sport and entertainment management. (Photograph courtesy Gopi Patel)

Where Skills Meet Passion - SPAN Magazine

U.S. universities help students build interdisciplinary skills through specialized majors like object design and sports management.

April 1, 2023Business News

Michelle Harrolle, Janelle Wells USF; COURTESY OF JANELLE WELLS

ALL IN: Michelle Harrolle and Janelle Wells - Sports Business Journal

Students at USF’s Vinik Sport & Entertainment Management Program are fortunate to have Harrolle and Wells directing instruction, leading research and developing pathways into the sports business.

March 27, 2023Business News

The broad spectrum of information covered in the Vinik program helps him do his job more effectively, says Marvin Oliva, whether it’s knowledge on data analytics or laws related to e-mail communications. Photo: Marvin Oliva

Educational upgrade: MBA programs in Florida - Florida Trend

MBA programs across Florida are adapting to the changing needs of students and employers by developing niche studies to build deep expertise in a variety of sectors.

March 15, 2023Business News

image of seac conference

Sport & Entertainment Analytics Conference honors Tampa Bay Lightning with Innovator Award

The two-day conference held on USF's Tampa campus featured speakers on how data analytics is used in the sport and entertainment management industry.

March 2, 2023Business News, Events

image from esports summit

USF Esports Summit speakers talk equity and community in gaming

The fourth annual USF Esports Summit centered on building community — particularly as it relates to gender and race — within the $1 billion dollar esports gaming industry.

January 30, 2023Business News, Events

image of esports summit

Due to Tropical Storm Nicole, USF Esports Summit and Tournament rescheduled for Jan. 27

Due to Tropical Storm Nicole, the USF esports summit and tournament have been rescheduled to Jan. 27 with the same schedule and location. The one-day summit allows participants to connect with regional and global esports industry leaders. It will conclude with a live-action championship finale where the 2022 Battle for Florida tournament winner will be crowned.

November 8, 2022Business News, Events

image of Toluwani Adebakin

Alumni Spotlight: From track and field to esports, ‘You have to love what you do’ says Toluwani Adebakin

Toluwani Adebakin grew up in Nigeria and loved to run. With pure talent and the support of his family and coach, Adebakin’s athletic ability grew exponentially as he got older. His love for running has opened doors for him, and in turn, he has dedicated himself to creating opportunities for other athletes.

November 8, 2022Business News, Spotlights

image from panel with rays and rowdies

Rays & Rowdies give career advice to students trying to break into the sports industry

The USF Muma College of Business hosted a panel discussion featuring sports executives and personnel from the Tampa Bay Rays and the Tampa Bay Rowdies.

September 26, 2022Business News, Events

Rays and Rowdies panel

Rays & Rowdies give career advice to students trying to break into the sports industry - St. Pete Campus News

Many students dream of having a career in the sports industry, interacting with their favorite players and immersing themselves in a subject they love.

September 23, 2022Business News, Events

University of South Florida: A Preeminent Research University

Abundance mindset could mean an end to false competition created for women - SportsBusiness Journal

Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.

July 18, 2022Business News


Sports business education: Do the math - SportsBusiness Journal

Analyst jobs are all the rage. But what will it take to land one?

May 2, 2022Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.