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Muma Digital Business Awards

Join us for an evening of networking and celebration as the University of South Florida’s Muma College of Business present the Inaugural Digital Business Awards.

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News

illustrated face with mental issues overlayed

Decoding the Pressure

04/22/26 — How researchers are using AI to detect burnout from classrooms to boardrooms.

When an empathetic chatbot can make things worse

04/22/26 — After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.

hands working on a laptop giving a five-star review

Online reviews: Repetition matters more than reading it closely

04/22/26 — Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.