School of Information Systems

Muma Digital Business Awards

Join us for an evening of networking and celebration as the University of South Florida’s Muma College of Business present the Inaugural Digital Business Awards.

View Awards 

Muma Digital Business Awards

News

illustrated face with mental issues overlayed

Decoding the Pressure

04/22/26 — How researchers are using AI to detect burnout from classrooms to boardrooms.

blue robot with a smile

When an empathetic chatbot can make things worse

04/22/26 — After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.

view more