School of Information Systems & Management | USF Muma College of Business
From trust to doubt: Why fake online reviews still fool consumers. Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read — even when they shouldn’t.
Sibling startups: Sisters graduate and blaze separate entrepreneurial paths. Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that – plus thriving startups and thousands of dollars in awards to fuel their journeys.
USF researchers among top 10 in nation for publishing in premier information systems journals. USF is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in Florida for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.
Deliberative or automatic: How consumers use online reviews to reach decisions. New research published in MIS Quarterly reveals — surprisingly — that consumers’ use of online reviews in decision-making might not be as deliberative and logical as commonly believed.
