University of South Florida - 70 Est. 1956

School of Information Systems

Muma Digital Business Awards

Join us for an evening of networking and celebration as the University of South Florida’s Muma College of Business present the Inaugural Digital Business Awards.

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News

USF study reveals chatbots with empathy can worsen customer reactions

04/20/26 — The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.

Finance professor Xi Liu receives USF Muma College of Business Distinguished PhD Alumni Award

04/09/26 — Liu's research in financial economics has shaped how scholars and practitioners understand analyst expertise, information transmission, and capital market outcomes.

USF Muma College of Business announces 25 Under 25 Award honorees

04/02/26 — This year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow’s CEOs.