Personal Financial Planning


Mattia and first graduates

December 2018 inaugural class graduates

Professor Robert Tiller's virtual farewell to his fall '20 PFP Capstone Course Grads

Invest in One of the Nation's Fastest Growing Professions

Employment Opportunities

  • Employers in the financial planning industry are seeking talent right now to support this industry expansion.


  • Financial advisor ranks No.4 in job satisfaction, as ranked by the U.S. News and World Report Best Business Jobs list for 2014.


  • Average mid-career salary in Florida is $119,350 (Bureau of Labor Statistics, 2016)
  • Entry-level salary of $57,967 (PayScale, 2016)


Professor Bob Tiller will be participating in a Continuing Education session on Elder Advising hosted by financial planning software company eMoney.
Register to attend here!
Thursday, September 9 from 2:00 - 3:00 p.m. ET


CFP Exam Date and Scholarship

Why Study Personal Financial Planning at USF?

Reason #1

Fill the Gap

At present, educational institutions are not generating enough graduates to fill the gaps left by retiring planners and advisors. In 2016, the Bureau of Labor Statistics projected a growth of 30 percent for personal financing planning, outpacing most occupations. The industry gap left by these retiring personal financial planning professionals will create a large need for new graduates in this profession.

Reason #2

Trained for Hire

Training new hires in-house is expensive for financial services firms, and the average retention rate among those new hires ranges from 30 to 75 percent. Graduates from USF's Personal Financial Planning program will receive industry-specific training, which sets our graduates apart from the competition because they will be able to hit the ground running and require less training.

Reason #3

Built-in Network

Each USF personal financial planning student is partnered with an industry professional as part of the USF Muma College of Business Corporate Mentor Program. Additionally, industry-specific training within the undergraduate program will be overseen by partners of the program. These strategic partners will get to know and work with personal financial planning students before they graduate.

In the News

Got a Question?

Contact an academic advisor by emailing us. Be sure to include your name, U#, and contact information with your question.