News

Car tires on the road

USF scientists solve 100 year-old mystery behind rubber that powers modern life

Every time you drive, board a plane or water your lawn, you’re relying on a material that has quietly powered modern life for nearly a century – reinforced rubber. It’s in car and aircraft tires, industrial seals, medical devices and countless everyday products. Yet despite its ubiquity and its central role in the $260 billion global tire industry, scientists have never fully understood why it works so well. Until now.

April 16, 2026Research and Innovation

two older adults holding phone over QR code with play button to watch video

How QR codes can make or break the hospitality experience for older adults

Older adults and technology haven’t always had the smoothest relationship. From learning to use email to operating smartphones, each new wave has brought fresh challenges and frustrations. Now, mastering QR codes is the latest hurdle. USF research shows that when these interactions are difficult, customer satisfaction and loyalty can suffer.

April 16, 2026Research and Innovation

Sophia Alonso performing science experiment

USF-Jabil partnership advances next-generation medical technology

Through a growing partnership with Jabil, USF engineering students are turning ideas into real-world solutions – and in some cases, into technologies with the potential to reach patients. Jabil is a global engineering, supply chain and manufacturing solutions provider and one of the largest health care manufacturing solutions providers worldwide.

April 15, 2026Research and Innovation

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About USF's Office of the Provost News

Welcome to USF's Office of the Provost News. The Provost's Office works to ensure the institution’s academic integrity, quality of programs, and alignment with educational goals. This news section will highlight the incredible academic and programmatic work happening around the university.