Graduate Program

MS Advertising

The Master of Science in Advertising degree requires 36 credit hours, including at least 30 hours of structured coursework and successful completion of an applied research project.

The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.

Students can work and study in an environment closely aligned with their ultimate career choices and can tailor their programs to meet specific academic and professional needs.

Graduates of the M.S. program at the Zimmerman School have the opportunity to go on to:

  • International companies, such as Save the Children 
  • National companies, such as Facebook
  • Various state and local companies or organizations

Full program details and credit hour requirements are available in the graduate catalog.