Visiting Assistant Professor
Office: CIS 3006
Chris Noland is a Visiting Assistant Professor of Advertising at the Zimmerman School
of Advertising and Mass Communications. He earned his Ph.D. in mass communications
from the University of South Carolina in 2021.
Dr. Noland’s primary research focuses on consumer psychology and the role mood and emotions play in consumer behaviors. His research has appeared in Health Communication, Journal of Marketing Communications, and Advertising & Society Quarterly. He is currently studying applications of emotional flow, the strategic sequencing of emotions within a single message to affect specific attitudes and behaviors in different health contexts. A unique aspect of this research is the opportunity to use biometric measurements, including galvanic skin response, facial expression analysis, and eye tracking to measure emotional responses in real time. While these cutting-edge techniques are opening new doors for research opportunities, they also inspire new conversations and approaches in the classroom to excite students and improve their learning.
Originally from Louisiana, Dr. Noland received his B.A. in journalism and speech from Louisiana Tech University. He has a M.A. in communication from the College of Charleston.
Dr. Noland’s primary research focuses on consumer psychology and the role mood and emotions play in consumer behaviors.