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New York Times Interviews Dr. Applequist

The New York Times interviewed Dr. Janelle Applequist about how the coronavirus pandemic is affecting the advertising industry. The Zimmerman School associate professor reflected on the appeal of ads promising solace.

Dr. Walker collaborating with BayCare

Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College of Business Center for Marketing and Sales Innovation neuromarketing lab with expertise in social marketing and health communications from the College of Public Health and Zimmerman School of Advertising and Mass Communications.

Students adapt to air TV newscasts remotely

The Zimmerman School is so proud of how our students adapted to the pandemic. Jeanette Abrahamsen's Florida Focus class teamed up with Wayne Garcia's News Editing class to produce daily newscasts remotely for Tampa’s PBS affiliate.

Bell and Applequist Win National Book Award

Two Zimmerman School researchers, Assistant Professor Travis R. Bell and Associate Professor Janelle Applequist, along with their co-author Christian Dotson-Pierson (University of South Carolina), received the Outstanding Book Award from the National Communication Association’s Communication and Sports Division.

Director Wins Distinguished Scholar Award

Zimmerman School Director Kathy Fitzpatrick was honored with the Distinguished Scholar Award by the International Studies Association Diplomatic Studies Division at its annual conference this month. This award recognizes a career of excellence in research and teaching in diplomacy and an impressive record of service to the community of diplomacy students and scholars. A special session was held at the conference to recognize and honor her work.