Z School News

Top Stories

Students Create COVID-19 Vaccination Campaign

USF Zimmerman School students created a COVID-19 vaccination campaign with the Manasota Black Chamber of Commerce to encourage people to get vaccinated. Undergraduate students in Advanced Public Relations and graduate students in Strategic Communication Campaigns collaborated to create the mass communication campaign.

Director Wins Distinguished Scholar Award

Zimmerman School Director Kathy Fitzpatrick was honored with the Distinguished Scholar Award by the International Studies Association Diplomatic Studies Division at its annual conference this month. This award recognizes a career of excellence in research and teaching in diplomacy and an impressive record of service to the community of diplomacy students and scholars. A special session was held at the conference to recognize and honor her work.

    Instructor Watson's film screening April 30

    "The Ivory League: Confessions of a Black Faculty" is recognized by the Independent Shorts Awards for outstanding achievement in first time directing by instructor Ryan Watson. The world premiere will take place April 30 at 2 p.m. in the Emotional Journey section of the Sunscreen Film Festival.


    View registration times by logging into OASIS, click student, registration, then registration status.

    New York Times Interviews Dr. Applequist

    The New York Times interviewed Dr. Janelle Applequist about how the coronavirus pandemic is affecting the advertising industry. The Zimmerman School associate professor reflected on the appeal of ads promising solace.

    Dr. Walker collaborating with BayCare

    Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College of Business Center for Marketing and Sales Innovation neuromarketing lab with expertise in social marketing and health communications from the College of Public Health and Zimmerman School of Advertising and Mass Communications.

    Students adapt to air TV newscasts remotely

    The Zimmerman School is so proud of how our students adapted to the pandemic. Jeanette Abrahamsen's Florida Focus class teamed up with Wayne Garcia's News Editing class to produce daily newscasts remotely for Tampa’s PBS affiliate.

    Environmental Journalism Contest

    The Zimmerman School of Advertising & Mass Communications at the University of South Florida invites entries for the 2021 Waldo Proffitt Award for Excellence in Environmental Journalism in Florida. The $1,000 award will be given for outstanding achievement in a published story or series of stories, commentary or editorials published during 2020.

    Bell and Applequist Win National Book Award

    Two Zimmerman School researchers, Assistant Professor Travis R. Bell and Associate Professor Janelle Applequist, along with their co-author Christian Dotson-Pierson (University of South Carolina), received the Outstanding Book Award from the National Communication Association’s Communication and Sports Division.