Z School News

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Students adapt to air TV newscasts remotely

The Zimmerman School is so proud of how our students adapted to the pandemic. Jeanette Abrahamsen's Florida Focus class teamed up with Wayne Garcia's News Editing class to produce daily newscasts remotely for Tampa’s PBS affiliate.

Dr. Kimberly Walker on vaccine sentiment

Dr. Kimberly Walker along with colleagues at Johns Hopkins All Children's Hospital and the University of South Florida are investigating why some people are hesitant about getting a COVID-19 vaccine. They're using big data and community participatory research to create tailored messages to different vulnerable populations.

Spring 2021 Registration

Registration for the Spring 2021 semester begins November 2. View registration times by logging into OASIS, click student, registration, then registration status.

New York Times Interviews Dr. Applequist

The New York Times interviewed Dr. Janelle Applequist about how the coronavirus pandemic is affecting the advertising industry. The Zimmerman School associate professor reflected on the appeal of ads promising solace.

Dr. Applequist Receives Tenure and Promotion

Dr. Janelle Applequist received tenure and has been promoted to Associate Professor! She joined the USF faculty in 2015.

Z School Awards $100K in Scholarships

The Zimmerman School of Advertising and Mass Communications is honored to announced the winners of over $100,000 in scholarships. Congratulations to our hard-working students. We hope these scholarships help you pursue your dreams and recognize your dedication to achieving your goals.

USF COVID-19 Rapid Response Research

The Z School's Dr. Kimberly Walker is the PI for one of 14 university-supported second round COVID rapid response grants awarded to test a physiological approach to measure fear and uncertainty in vulnerable populations with the aim of returning them back to healthcare services.

Dr. Burns Awarded $25,000 COVID-19 Grant

Dr. Kelli Burns, along with PI Dr. Mark Bender (Muma College of Business) and Dr. Ran Tao (Geosciences), has been awarded one of USF's competitive Rapid Response Grants for $25,000. Their project, titled "Restaurant Resiliency Through Digital Communication and Ordering Channels During COVID-19," was one of 14 selected in the third round of funding.

Bell and Applequist Win National Book Award

Two Zimmerman School researchers, Assistant Professor Travis R. Bell and Associate Professor Janelle Applequist, along with their co-author Christian Dotson-Pierson (University of South Carolina), received the Outstanding Book Award from the National Communication Association’s Communication and Sports Division.