Lab Projects

ARTours Clearwater

ARTours Clearwater banner

RediscoverING Clearwater’s Public Art with Augmented Reality

ARTours Clearwater is a self-guided augmented reality (AR) walking tour that takes you to four vibrant murals along a 0.7-mile route through downtown Clearwater. When you reach a mural, open the ARTours Clearwater app and point your device’s camera at the artwork. Then watch as animations, graphics, videos, and audio make the mural come to life. Each mural contains several interactive visual experiences – you will see flowers blooming, alligators walking, spaceships landing, and paint buckets spilling while experiencing the downtown arts district as never before. This experience is free and open to the public. Download the Paint the Town app here on Google Play and here at the iOS store. 

Comunidad mural in downtown Clearwater

Users click the yellow hotspots and watch murals come to life in ARTours Clearwater.

ARTours Clearwater is the result of a multi-year collaboration between the Clearwater Community Redevelopment Agency (CRA) and the University of South Florida’s (USF) Access 3D Lab and Advanced Visualization Center. At the heart of this collaboration is a shared desire to beautify public spaces with innovative arts and culture projects. Since 2018, the CRA has been commissioning memorable placemaking art in key locales with their #muralsofclearwater program. USF joined forces with the CRA in 2019, bringing expertise in digital innovation and app design. They created detailed 3D scans of each mural with powerful Faro Focus lidar scanners, then adding multimedia imagery and animations in Unity – a video game design engine. Along the way, the project won a Best Paper award at the international Web3D conference in Pisa, Italy. It’s also the first augmented reality walking tour in the Tampa Bay region! 

lidar scan and app development

USF’s 3D lidar scan of Comuniad (left) was crucial in designing and developing the ARTours Clearwater App (right). 

How it works

You should plan around 45 minutes for the tour, but if you have less time available, you can visit individual works of art. The app contains interactive map that shows the location of each mural. Once you arrive at a mural, open the app, tap the yellow hotspots, and watch the mural come to life before your eyes. 

Map of Clearwater's downtown murals

Map of Clearwater's downtown murals

The murals


Comunidad mural

ARTours Clearwater adds movement, interactivity, and music to Comunidad, a mural showing a communal women's dance. 

Comunidad is a celebration of cultural diversity, and shows empowered, united women who form a network and community. Uruguayan artists Florencia Duran and Camilo Nunez used sketches of real women to inform their murals and portraits. The animations are designed to surprise and delight audiences, while the longer montages, videos and animated sequences add depth to the narratives of portraiture, female empowerment, and dancing.

View the making of the mural HERE.

Artist: Camilo Nuñez and Florencia Durán | Colectivo Licuado Facebook 

Completed: December 2018

Location: 28 North Garden Avenue, Clearwater, FL, USA


100 Years Before J. Cole

100 Years before J Cole mural

 100 Years Before J. Cole features a story about Tampa's railways and orange groves that encopmasses the region's past and present. 

Back in 1885, the construction of the Orange Belt Railway changed Florida’s citrus groves forever. The same year, modern bicycles were put into production. 100 Years Before J. Cole is located alongside the Pinellas Trail, which follows the original railway route and is today a popular bike trail. Artists Michelle Sawyer and Tony Krol celebrate this juxtaposition of history in their mural, which is also inspired by J. Cole’s song “1985,” about how things evolve and change over time. 

View the making of the mural HERE.

Artist: Tony Krol and Michelle Sawyer | Illsol Facebook |

Location: 620 Drew St, Clearwater, FL, USA

Completed: December 2018


After a While

After a While mural

Florida's iconic alligator comes to life in this interactive mural experience located on the west side of the building at 710 Franklin St.

After a While is a whimsical painting of a woman and her pet alligator out for a walk. Santa Rosa, California-based artist MJ Lindo-Lawyer is a nationally recognized muralist known for her depictions of multi-cultural women alongside animal companions, evoking fantastical worlds.

Artists: MJ Lindo-Lawyer and Joshua Lawyer  |  MJ Lindo Art Facebook  |  |  Joshua Llawyer Artist Facebook  |

Completed: August 2021

Location: 315 South East Avenue, Clearwater, FL, USA


Ikebana – 710 Franklin St.

Ikebana mural

Ikebana 's flowers grow and bloom in a colorful burst complete with hummingbirds, bees, and bubbles, for an interactive and playful experience. 

Ikebana depicts an ikebana flower arrangement. Unites States based artist, DAAS, is a contemporary artist, internationally recognized for his vibrant, engaging paintings and murals. DAAS’ artwork utilizes a combination of abstract and representational imagery, driven by a distinct color palette and design aesthetic which incorporates bold shapes and organic forms saturated in vivid colors, to create larger-than-life artworks focused on bringing a sense of beauty and inspiration into the surrounding space.

Artist: DAAS’ | DAAS Facebook

Completed: June 2021

Location: 703 Franklin Street, Clearwater, FL, USA



Rediscovering Downtown Clearwater’s Art Scene with Augmented Reality

Augmented Reality for Digital Placemaking: Public Art in Clearwater, Florida

Downtown Clearwater Comes to Life with new Augmented Reality App

App help document



City of Clearwater 

Community Redevelopment Agency 

Department of Cultural Affairs

Department of Public Communications

University of South Florida

            Access 3D Lab

            Advanced Visualization Center