Muma College of Business

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds

02/09/26 — The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition

02/04/26 — The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.

A new employee shakes hands with a manager after being hired.

Study finds firms 'build' or 'buy' talent based on resources, demand

02/03/26 — A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.

More News