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kyle kelly and jacqueline benavides at graduation

From classmates to soulmates: Three years, two degrees and one happily ever after

Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.

June 30, 2025Business News, Spotlights

AMP conference hosts panel on history behind Tampa Bay's rise as a sports destination - USF Athletics

The panel "Mega-events and the Making of a Sports Destination: Leadership, Community, and the Business of Hosting" featured three of the pioneers and icons of the sports events business.

May 20, 2025Business News, Events

Step inside USF’s new A.I. lab USF business students are now able to use artificial intelligence to learn how to better market messaging and products to consumers. Jennifer Kveglis reports.

USF College of Business unveils state-of-the-art A.I. lab - Fox 13 Tampa Bay

Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.

January 25, 2024Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.