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Design science researcher appointed director of USF’s School of Information Systems
Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.
June 23, 2025Business News
AI evolving as cornerstone product strategy: An expert's ready reckoner for business success with AI - ETGovernment
Product strategies should adopt AI as its life force. Ramya Krishna, a USF alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."
June 16, 2025Business News
Why do consumers fall for fake online reviews? - Consumer Affairs
A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
USF graduate launches carpooling app for students - Yahoo
Unique Alston, a recent USF business graduate, hopes to revolutionize how college students get to and from campuses through a new carpooling app called Ridely.
June 11, 2025Business News, Entrepreneurship
Why do fake online reviews keep fooling us? Study reveals a 'truth bias' - Phys.org
Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.
June 5, 2025Research and Innovation
New USF study reveals why consumers continue to be deceived by fake online reviews - Science Magazine
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
New USF study: Why fake online reviews still fool consumers - EurekAlert!
The article, “The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,” was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at USF Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.
June 5, 2025Business News
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”
June 4, 2025Business News, Research and Innovation
Sibling startups: Sisters graduate and blaze separate entrepreneurial paths - USF St. Petersburg
Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that – plus thriving startups and thousands of dollars in awards to fuel their journeys.
May 5, 2025Entrepreneurship, Spotlights
USF Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay’s tech talent - USF News
Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.
April 28, 2025Research and Innovation
USF gambling expert weighs in on rise of college student sports betting - The Oracle
USF professor and gambling behavior expert Marvin Karlins weighs in on the rise of college student sports betting. Karlins said the legality of sports betting isn't the issue. It's that people don't understand the risks.
April 20, 2025Entrepreneurship
How AI is making self-appraisals better and less painful — for both workers and managers - Business Insider
Triparna de Vreede, whose research focuses on human-AI Interaction and workplace well-being, shared how AI can be useful in performance reviews.
April 13, 2025Research and Innovation