School of Marketing and Innovation | USF Muma College of Business
New study: How healthy food samples influence what you buy. Free samples at big box stores can range from fried snack foods to produce. But how does that correlate with what lands in your shopping cart?
Music exec Mathew Knowles talks building the brand of Beyoncé at Conversation with a CEO event. He sat down with David Blackwell, the Lynn Pippenger dean, before a crowd of about 150 students, faculty, and community members.
USF Supply Chain Innovation Lab tackles Tampa Bay region’s freight logistics. The new state transportation project builds upon an initial project that looked at truck staging needs for short-term parking in the Tampa Bay area.
USF announces 2024 Alumni Award recipients. Recipients include Jay Nault, Finance '83 and MBA '84, Distinguished Alumni Award; Byron E. Shinn, Accounting '79, Donald A. Gifford Service Award; and Monica Wooden, Class of '56 Award.
How USF’s Center for Career & Professional Development set me on a path to success. Yadyra Guzman, a marketing major on the USF Sarasota-Manatee campus, writes about her experience to help others utilize the resources available to students.
