School of Marketing and Innovation | USF Muma College of Business
Tight budgeters beware: Skip the coffee before shopping If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by the University of South Florida (USF) found that caffeine impacts what you buy and how much you spend when shopping.
USF AMA Chapter Cleans Up at National Competition The USF AMA chapter placed No. 3 in the nation for the American Marketing Association case competition.
Students Come up with Ways to Reduce Waste for Bottling Giant Coca-Cola A competition to come up with ideas to help Coca-Cola reach its goal of being 100 percent recyclable by 2030 has paid off for some USF students who took home cash prizes and the chance of having their ideas used by the soft drink giant in this ambitious project.
Selling with the Bulls Competition Held in a Virtual World Selling with the Bulls competitions typically rely on students focused on future careers in sales coming together, meeting face-to-face, shaking hands and networking in person.
USF Center for Entrepreneurship Taking Initiatives to Help Startups Succeed during COVID-19 Crisis What could be worse for young entrepreneurs who have just started out than to have the government ordering them to close up shop indefinitely?