School of Marketing and Innovation | USF Muma College of Business
Digital food ordering drives increased indulgence and spending, USF study reveals As restaurants increasingly embrace technology for placing food orders, a new University of South Florida study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increased spending.
USF's Center for Marketing and Sales Innovation wins Silver Social Marketing Award. The SMANA Social Marketing Awards is a competition exclusively devoted to behavioral and social change marketing.
Stars vs. numbers: How consumers perceive online rating formats. A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.
Brain cancer survivor graduates with honors and lasting memories. As Cole Eicher prepares to graduate, he’s also celebrating another milestone: ten years of being cancer free. Eicher has not only recovered, he is a national advocate for children with cancer, launching an effort that today is the American Cancer Society’s official childhood cancer initiative.
USF Distinguished University Professor James Stock named Phi Kappa Phi Scholar. This prestigious award acknowledges Stock's outstanding expertise and significant contributions to the field of logistics and supply chain management.
News
Sunday, June 16, 2024
USF's Center for Marketing and Sales Innovation wins Silver Social Marketing Award
Thursday, June 6, 2024
Wednesday, May 22, 2024