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christmas presents

Economic and business experts analyze record-setting holiday shopping amid growing economic concerns - WABE News

Carol Osborne, director of the Zimmerman Advertising Program, discussed the holiday shopping trends, consumer behavior and the potential impact of holiday shopping on the bottom line for businesses.

December 2, 2024Business News

Seam Magazine’s co-leaders want to start publishing digitally in spring and release the first printed issue by May. ORACLE GRAPHIC/JEISLIAN QUILES SIERRA

USF students create new fashion magazine: ‘A root for something bigger’ - The Oracle

Seam Magazine’s co-leaders want to start publishing digitally in spring and release the first printed issue by May.

November 26, 2024Business News

Matt Tesvich wearing his odorless socks Photo by: WFTS

New Tampa Bay odorless socks company earns national recognition - WFTS ABC Action News

Last year, ABC Action News introduced you to a college student creating his own sock company out of his dorm room. After a recent trip to Hollywood, this young entrepreneur is now being recognized on a national scale.

November 25, 2024Business News, Entrepreneurship

Student in graduation cap next to ranking announcement typography.

USF’s entrepreneurship graduate program among nation's top 10 for 2025, says Princeton Review

USF's Nault Center for Entrepreneurship achieved top rankings in The Princeton Review's 2025 report, with its graduate program ranked No. 10 in the nation, and No. 6 among public universities.

November 19, 2024Entrepreneurship, Honors and Awards

Pete Petersen speaks into a microphone sitting on stage next to Allen Clary

USF Sarasota-Manatee hosts insightful Conversation with entrepreneur Pete Petersen

A USF alumnus and co-founder of Dealers United, he shared insights on resilience and problem-solving during a fireside chat as part of the “Conversation With a Founder” series.

November 14, 2024Business News, Entrepreneurship, Events

USF Tampa campus

The Top 50 Graduate Programs for Entrepreneurs in 2025 - Entrepreneur

The Princeton Review and Entrepreneur partnered to rank the top 2025 graduate programs for studying entrepreneurship.

November 12, 2024Business News, Entrepreneurship, Honors and Awards

peter petersen event

Successful Sarasota entrepreneur to speak at USF Sarasota-Manatee

Pete Petersen, a celebrated entrepreneur and founder, will share insights on building a sustainable business and fostering innovation during his talk at the University of South Florida Sarasota-Manatee campus on Tuesday, Nov. 12.

November 12, 2024Entrepreneurship, Events

Rob Hammond presented on the research during a plenary. (Photo courtesy of Pasha)

USF team wins social marketing award for transportation study on benefits of neuromarketing in enhancing consumer information - USF Health

That’s the focus of a multi-disciplinary study by USF’s College of Public Health (COPH), Center for Urban Transportation Research (CUTR) in the College of Engineering and Muma College of Business.

November 8, 2024Business News, Research and Innovation

USF faculty members Andy Hafer, Shannon Bailey and Zafer Unal won Tampa Bay Tech Awards at the 2024 ceremony on Nov. 1.

Three University of South Florida faculty win Tampa Bay Tech Awards - USF Research & Innovation

The University of South Florida was well represented at the 2024 Tampa Bay Tech Awards, held on Friday, November 1 at the Armature Works in Tampa.

November 4, 2024Business News, Entrepreneurship

Indian people sitting and using a tablet for microentrepreneurship.

Empowering women in rural India through microentrepreneurship

A new USF co-authored study highlights how empowering rural women in India through microentrepreneurship leads to significant economic and social gains.

October 31, 2024Entrepreneurship, Research and Innovation

image of students at Selling by the Bay

Selling by the Bay offers USF students hands-on sales experience

Sporting beach wear, tank tops and flip-flops, USF students in the Business Development Club took turns pitching surfboard and gift shop knick-knacks in a run-up to the collegiate sales competition season at the Kate Tiedemann School of Business and Finance.

October 28, 2024Business News

How new USF faculty research is expanding our understanding of hurricane impacts

How new USF faculty research is expanding our understanding of hurricane impacts - USF News

In the days leading up to Hurricanes Helene and Milton, and in their wake, USF researchers have been sharing their expertise around the clock with news outlets across the country.

October 23, 2024Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.