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three adults at event table for startup weekend tampa bay 2024

Bulls In the Burg: April Community Relations Roundup - USF St. Pete campus

Techstars, in partnership with the USF Nault Center for Entrepreneurship, brought aspiring entrepreneurs from around Tampa Bay to USF St. Petersburg for Startup Weekend Tampa Bay 2024.

April 15, 2024Business News, Entrepreneurship

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Stars vs. numbers: How consumers perceive online rating formats

A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.

April 15, 2024Business News, Research and Innovation

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USF students helping drive marketing efforts for Tampa Bay businesses

USF’s School of Marketing and Innovation Practice Center partners with local businesses to provide paid, semester-long projects for marketing students, offering community engagement, experiential learning and local business solutions — all rolled into one program.

March 11, 2024Business News

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USF’s Nault Center for Entrepreneurship appoints new executive director

Allen Clary, an experienced entrepreneur and USF alum, will be tasked with building bridges between the university and the larger entrepreneurial business community.

February 7, 2024Business News, Entrepreneurship

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The State of the Economy: Facts vs. Feelings - ABC Action News

President Truman famously said, “It’s a recession when your neighbor loses their job. It’s a depression when you lose yours.”

February 2, 2024Business News

Step inside USF’s new A.I. lab USF business students are now able to use artificial intelligence to learn how to better market messaging and products to consumers. Jennifer Kveglis reports.

USF College of Business unveils state-of-the-art A.I. lab - Fox 13 Tampa Bay

Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.

January 25, 2024Business News, Research and Innovation

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USF expands artificial intelligence research with new business lab

The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.

January 25, 2024Business News, Research and Innovation

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Survey: How AI Is Impacting Students’ Career Choices - Inside Higher Ed

Similar to how students say AI is impacting their academic plans, 11 percent of students in a new Student Voice survey say the rise of AI has significantly influenced their career plans. An additional 31 percent say it’s influenced their career plans somewhat.

January 10, 2024Business News

Stand with parents, not perverts.

Out of stock: Cup kerfuffle latest political break from the Christian, Bridget Ziegler brand - Florida Politics

'Politics is different than business in this way. Brands know it's smart business to burn the merchandise.'

January 3, 2024Business News

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Top 50 Entrepreneurship: Grad - Princeton Review

Our best graduate entrepreneurship programs list is based on institutional survey data, including academic offerings, experiential learning opportunities, and career outcomes, among other factors.

December 31, 2023Business News, Entrepreneurship

Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]

Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.

December 20, 2023Business News, Research and Innovation

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Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.