School of Marketing and Innovation | USF Muma College of Business

When it comes to tipping, one of the Bay Area’s least affluent cities is its most generous. Data analyzed by payments processor Square indicates that we may be experiencing "tipflation" fatigue.

Graduate Alison Frate to students: Never take ‘no’ as a final answer. First-generation student graduates magna cum laude from USF Sarasota-Manatee, using mentorship and Honors College opportunities as stepping stones to New York Law School.

2025 Innovation in Online Design and Teaching Award highlights transformative faculty approaches. Brianna JeeWon Paulich, an associate professor in the School of Marketing and Innovation, was honored for her work for the Marketing Research course.