School of Marketing and Innovation | USF Muma College of Business

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals. New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.

First-class branding: Tampa airport’s social media guy talks strategy, Crocs and cheeky humor. University of South Florida students got a behind-the-scenes look at what it takes to make an airport go viral. C.J. Johnson, TPA's social media account manager, walked through some of the airport’s greatest viral hits.

Murals by Bulls, for Bulls: USF showcases student talent. The marketing student's creation comprises green and gold panels, each depicting something unique about the Argos Center: its food and drinks, a sign showing directions to nearby places, ducks and even squirrels.