School of Marketing and Innovation

Academic Programs
Faculty & Staff
Academic Research
Director's Message

Center for Marketing and Sales Innovation

The Center for Marketing and Sales Innovation supports student engagement, training, and research to assist students, businesses, and the community meet the challenges of today, tomorrow, and the future.

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Monica Wooden Center for Supply Chain Management & Sustainability

The Monica Wooden Center for Supply Chain Management & Sustainability is Florida’s hub for global, end-to-end supply chain management education and research.  The center strives to provide cutting-edge, hands-on, experiential learning at the undergraduate, graduate, doctoral, and executive levels.  Research conducted through the center's Supply Chain Innovation Lab endeavors to solve unexplained challenges with novel approaches and is conducted by world-class faculty in cooperation with public and private industry partners, as well as government entities.  We seek to empower all stakeholders with knowledge that powers dreams and changes lives.

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News

ROI cover image

USF Muma College of Business unveils fall issue of ROI-Return on Ideas magazine

11/10/26 — Should companies compete with the pioneers in breakthrough innovation or carve out a path in incremental improvements? What does it take to maintain human judgement in an increasingly AI-driven world? The fall 2026 issue of ROI – Return on Ideas magazine tackles those issues while showcasing faculty research and its real-world applications.

Movie film stock with image of Guy Stodel

Art of the Remake

11/03/26 — Long before a film wins an Academy Award or dominates the global box office, it exists as little more than a whisper of potential.

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