School of Marketing and Innovation | USF Muma College of Business
USF Esports Summit speakers talk equity and community in gaming. The fourth annual USF Esports Summit centered on building community — particularly as it relates to gender and race — within the $1 billion dollar esports gaming industry.
USF and Neptune Flood survey highlights need for education about flood risk and flood insurance. An annual joint survey between the University of South Florida and Neptune Flood reveals some surprising facts about consumer awareness on flood risk and flood insurance coverage.
Public transportation agency sees boost in ridership following USF eye-tracking research. he Center for Marketing and Sales Innovation in the Muma College of Business collaborated with the Florida Department of Transportation to improve the impact of the marketing campaigns.
USF’s Steve Diasio makes Poets&Quants’ 2022 Top 50 undergraduate business professors list. He is known for his expertise in corporate innovation and his students rave about his originality in creating relevant, engaging, and transformative classroom experiences.
The Princeton Review places USF’s graduate entrepreneurship program No. 9 in the nation. The annual list, now in its 17th year, offers the best graduate programs for students pursuing entrepreneurship.