tuesday, March 3, 2020

Closing Luncheon Plenary Session: 11:30 am - 1:00 pm
Audubon Ballroom

THE PARADOX OF BEING DATA-DRIVEN: HOW ORGANIZATIONS END UP UNDERSTANDING LESS ABOUT THEIR STAKEHOLDERS

Tricia Wang, Ph.D.
Global Tech Ethnographer and Co-founder, Sudden Compass

All over the world, organizations are embracing digital transformation. They are adopting data platforms and analytics, integrating dashboards, and hiring data scientists. Yet, organizations are often struggling to move from analytics to impact.  Worse off, they end up becoming even more distanced from their stakeholders. Most organizations treat digital transformation as a technology shift, when in fact, it is a culture shift. Tricia will share her insights on how to transition from doing digital, a technology first approach, to being digital, a human first approach. Organizations that embrace the latter are able to make the most impact in their digital transformation journeys.

BIO: 
Global technology ethnographer Tricia Wang, Ph.D. helps companies innovate and grow by integrating big data — all that you know about your customers and your market — with thick data, the human element that is invisible to quantitative data analysis. Tricia is the cofounder of Sudden Compass, a firm that helps companies leverage data to move at the speed of their customers. Past clients they have worked with include Fortune 500 companies to tech start-ups such as Proctor and Gamble to Spotify. She also co-founded Magpie Kingdom, a consultancy that advises companies on how to build off of cultural innovation in China and publishing their popular newsletter on youth and internet culture. She is a recognized leading authority on digital transformation, operationalizing data science, customer experience, and ethics of personal data usage in artificial intelligence. In addition to her work in industry, Tricia has spent decades researching youth culture, social media, and Chinese internet culture. Her TED talk on big data and human insights has more than 1.6 million viewers.

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