• University Beat TV: Episode 2

    Learn about the advantages of our program.

  • Professional racing stars Kenseth and Chitwood visit USF

    Two of professional car racing's stars - one on the racetrack, the other in the boardroom - visited USF on Wednesday in advance of the Daytona 500 later this month, chatting with students about the business and engineering of the sport.

  • Jeff Vinik endorses our program

    Owner of the Tampa Bay Lightning and the Tampa Bay Storm, Jeff Vinik, endorses the Sport and Entertainment Management program at the USF Muma College of Business.

  • Steve Griggs endorses our program

    CEO and president of the Tampa Bay Lightning, Steve Griggs, endorses the Sport and Entertainment Management program at the USF Muma College of Business.

  • Inside the Lightning: Bolts and Bulls

    Hosted by Kelly Nash, this show looks at the young minds in the Sport & Entertainment Management program, and the leaders who make it a success. Dr. William Sutton directs the program, which graduates students with two degrees. In the second year of the program, students become residents for organizations such as the Lightning, Tampa Bay Rays, Tampa Bay Buccaneers, FOX Sports Florida, Tampa Bay Sports Commission and more.

From the Director

Bill Sutton

Words cannot describe how proud I am of what WE – faculty, alumni, students and partners – have accomplished in three short years.

Analytics Conference

Analytics Conference Logo

This conference provides a platform for students and professionals to discuss the role of analytics in the global sport and entertainment industries. Coming February 18-19