Academic Knowledge Management (AKM)

Customer Relationship Management (CRM)

The Customer Relationship Management team at USF is dedicated to providing a service, which supports recruitment, student success, and retention by blending data from multiple sources to create a 360 view of the student experience to enhance engagement, support outreach, and deliver authentic communications.

What is a CRM?

A CRM is a system that helps you to gather and organize information about your students and partnerships and provides tools for: 

Why use CRM in Higher Education?

CRM is used in higher education primarily for admissions recruitment, but many universities, including USF, are using this for student success initiatives.  A CRM has the potential to:


USF has a dedicated cross-functional team to support CRM initiatives and ongoing activities.  The CRM at USF currently houses active student including the program of study, course registration and application data to name a few. Current users include:

Ready to learn more? Please contact to schedule a demo.