Zimmerman School News Archive

Zimmerman School News Archive

Dr. Applequist Receives Tenure and Promotion

Dr. Janelle Applequist received tenure and has been promoted to Associate Professor! She joined the USF faculty in 2015.

Students Create COVID-19 Vaccination Campaign

USF Zimmerman School students created a COVID-19 vaccination campaign with the Manasota Black Chamber of Commerce to encourage people to get vaccinated. Undergraduate students in Advanced Public Relations and graduate students in Strategic Communication Campaigns collaborated to create the mass communication campaign.

$250,000 anti-smoking grant

The Zimmerman School's Dr. Kimberly Walker and colleagues Dr. Claudia Parvanta (College of Public Health) and Dr. Robert Hammond (Muma College of Business) received a $250,000 grant from the Florida Department of Public Health to test anti-smoking messages and recommend a model for testing this summer.

    Documentary Students Win Silver Telly Award

    Instructor Kristin Arnold Ruyle's Documentary class earned a silver Telly Award for "Storming the Bay: Remembering the Tampa Bay Storm."


    "The Ivory League: Confessions of a Black Faculty" is recognized by the Independent Shorts Awards for outstanding achievement in first-time directing by instructor Ryan Watson. The world premiere will take place April 30 at 2 p.m. in the Emotional Journey section of the Sunscreen Film Festival.

    LGBTQ+ Ally of the Year Award

    Academic Services Administrator Jennifer Iceton received the Office of Multicultural Affairs’ Ally of the Year Award. The award honors someone who has gone above and beyond in working diligently towards LGBTQ+ inclusion at USF. Jennifer has been instrumental in the success of LGBTQ+ initiatives across campus. As a Safe Zone facilitator and co-chair of CISOGI, she contributed a tremendous amount of time and energy to support LGBTQ+ initiatives.

    USF COVID-19 Rapid Response Research

    The Z School's Dr. Kimberly Walker is the PI for one of 14 university-supported second round COVID rapid response grants awarded to test a physiological approach to measure fear and uncertainty in vulnerable populations with the aim of returning them back to healthcare services.

    Dr. Kimberly Walker on vaccine sentiment

    Dr. Kimberly Walker along with colleagues at Johns Hopkins All Children's Hospital and the University of South Florida are investigating why some people are hesitant about getting a COVID-19 vaccine. They're using big data and community participatory research to create tailored messages to different vulnerable populations.

    Z School Awards $100K in Scholarships

    The Zimmerman School of Advertising and Mass Communications is honored to announce the winners of over $100,000 in scholarships. Congratulations to our hard-working students. We hope these scholarships help you pursue your dreams and recognize your dedication to achieving your goals.

    Dr. Burns Awarded $25,000 COVID-19 Grant

    Dr. Kelli Burns, along with PI Dr. Mark Bender (Muma College of Business) and Dr. Ran Tao (Geosciences), has been awarded one of USF's competitive Rapid Response Grants for $25,000. Their project, titled "Restaurant Resiliency Through Digital Communication and Ordering Channels During COVID-19," was one of 14 selected in the third round of funding.