Sport & Entertainment Management

MBA Concentration

The MBA with a Concentration in Sport Business prepares graduates to contribute to and take leading positions in the
global sport and entertainment industry. It complements the solid grounding in the applied fundamentals of accounting,
finance, information systems, management and marketing provided by a recognized, high-quality MBA with coursework
focused on the business of sport—human capital, organization resources and development, innovation and technology in
sport, culture and business relationships, sport and law and emerging issues in global sport. Academic course work is
supported by internships, mentorships, professional seminars, guest speakers, and networking opportunities to provide
graduates the tools and skills to function effectively in the competitive global environment of sport and entertainment
management. The ideal degree candidate will have a passion for the business and industry rather than simply be a lover of sports.


In addition to the 14 hours of required MBA coursework, students complete:

  • SPB 6719 Sport and Entertainment Marketing Strategy
  • SPB 6406 Sport and Entertainment Law
  • SPB 6816 Contemporary Issues in Sport & Entertainment Management
  • SPB 6706 Sport Business Analytics
  • SPB 6946 Internship in Sport and Entertainment Management
  • GEB 6895 Integrated Business Applications

The Business Administration major with a Concentration in Sport Business is a "direct admit" major: applicants should apply here.