News
A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition
The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.
February 4, 2026Business News, Honors and Awards
Study finds firms 'build' or 'buy' talent based on resources, demand
A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.
February 3, 2026Business News, Entrepreneurship, Research and Innovation
High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
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