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2025 fall king o'neal scholars

Academic perfection: Six Muma students receive the King O'Neal Scholar Award

The award honors graduates who completed their baccalaureate degrees with a perfect 4.0 GPA. This fall's recipients include four accounting majors and two business analytics and information systems majors.

December 8, 2025Business News, Honors and Awards

bloomberg trading challenge

USF students finish in top 3% at 2025 Bloomberg Global Trading Challenge

The USF Bulls 2025 team finished No. 69 among 2,700 teams representing 400 universities across 50 countries. The challenge gives each team a virtual $1 million portfolio to invest.

December 7, 2025Business News

bhuvanesh unhelkar

USF professor recovers from dramatic Wyoming horse fall - My Suncoast

Bhuvanesh Unhelkar, a professor in the School of Information Systems, reunited with the medical staff who treated him after a fall from a horse on a Wyoming mountain that left him with multiple spinal injuries.

December 4, 2025Business News

credit card

Best first credit cards - WalletHub

What's the best first credit card for students? This WalletHub column gives advice to someone opening their first credit card.

December 3, 2025Research and Innovation

shopper on Black Friday

Retail stores kick off holidays with exclusive deals, AI assistance tools make online shopping easier - FOX-13

AI tools are helping make online shopping easier because they know people's purchasing habits and histories well, according to USF marketing professor Dipayan Biswas.

November 28, 2025Business News

University of South Florida: A Preeminent Research University

Rethinking internal communications channels for belonging - Reworked

Too many channels, not enough clarity: Why workplace communication is failing and what companies are doing to rebuild trust and connection.

November 26, 2025Business News

USF Street sign

USF eyes 2027 launch for new real estate master’s program - Tampa Bay Business & Wealth

The University of South Florida’s Muma College of Business is expanding its real estate offerings with new graduate concentrations and a proposed Master of Science in Real Estate that could start in fall 2027.

November 25, 2025Business News

Video thumbnail of person dragging suitcase with wheels

Travelers can plan their vacations using AI - YouTube

Travelers are using vacation itineraries generated by artificial intelligence chatbots.

November 25, 2025Business News

University of South Florida: A Preeminent Research University

How AI is changing the fight against health care fraud - Herald-Tribune

The U.S. health care system is a major target for fraud. AI can both worsen fraud through sophisticated scams and help combat it by detecting suspicious patterns.

November 25, 2025Business News

manish agrawal

Tampa Bay tech community celebrates Inno Awards honorees - Tampa Bay Business Journal

Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

house for sale

What Florida homebuyers should know about Trump's 50-year mortgage plan - Orlando Sentinel

Lei Wedge, an associate professor in the Kate Tiedemann School of Business and Finance, shares her real estate insights with the Orlando Sentinel.

November 19, 2025Business News, Research and Innovation

usf muma college of business

Expert thoughts on Capital One Venture X - WalletHub

Seden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.

November 17, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.