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USF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13
Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.
February 11, 2026Research and Innovation
USF students place second in financial planning case competition
The competition, part of the 2026 Future Advisors Conference, gave personal financial planning students an opportunity to apply both technical and client‑facing skills in a realistic advisory setting.
February 11, 2026Honors and Awards
What leads an employer to ‘build’ — rather than ‘buy’ — talent?- HR Dive
A firm’s decision on how to secure talent “directly shapes its future competitiveness,” a researcher from the University of South Florida said.
February 10, 2026Entrepreneurship, Research and Innovation
Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.org
New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation
Hotel guests prefer human touch over AI concierges, study finds - National Today
USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation
Sports is now 'non-stop slot machine,' says gambling addict-turned-therapist - Spectrum News
The American Gaming Association reports legal sportsbooks took nearly $150 billion worth of bets in 2024. The sports betting industry posted a record $13.71 billion in revenue during that same year.
February 9, 2026Research and Innovation
Junior Achievement of Tampa Bay to rename JA BizTown as Muma BizTown - Osprey Observer
JA BizTown in Tampa Bay and Polk County is now Muma BizTown, recognizing the long-standing and transformative support of Pam and Les Muma.
February 9, 2026Entrepreneurship
Hotel guests embrace AI convenience — but still want a human touch, USF study finds - EurekAlert!
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
Mastry’s taps USF partnership for new St. Pete Pilsner - TBN
Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.
February 9, 2026Research and Innovation
Why the retirement of USF's Irene Hurst matters to Tampa Bay’s business community - TBBJ
After 41 years in business education, Irene Hurst retired last month from the USF Muma College of Business. Most recently, she served as the director of operations for the Center for Analytics and Creativity.
February 9, 2026Honors and Awards
High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
Sports betting explodes into multibillion-dollar industry since legalization - Fox-13
In Florida, legal betting is limited to Hard Rock's app, while illegal betting likely far exceeds legal wagers. Experts warn gambling addiction and risky betting habits are major concerns.
February 8, 2026Research and Innovation