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conversation with a founder with mark ferguson

Ferg’s owner discusses entrepreneurship at USF forum - St. Pete Catalyst

Mark Ferguson discussed the creation of the establishment and its expansion over time at the Conversation with a Founder event.

November 11, 2026Entrepreneurship

ROI cover image

USF Muma College of Business unveils fall issue of ROI-Return on Ideas magazine

Should companies compete with the pioneers in breakthrough innovation or carve out a path in incremental improvements? What does it take to maintain human judgement in an increasingly AI-driven world? The fall 2026 issue of ROI – Return on Ideas magazine tackles those issues while showcasing faculty research and its real-world applications.

November 10, 2026Business News

muma college of business researchers

USF business researchers ranked top 2% in the world by Stanford University

Nine faculty members in the USF Muma College of Business were among the world's highly cited scientists, according to the 2026 Stanford University and Elsevier database.

November 4, 2026Business News, Research and Innovation

University of South Florida: A Preeminent Research University

USF students invent smart water bottle sleeve to take guesswork out of hydration - Fox 13

The device functions as a miniature scale, syncing with a mobile app and any popular wearables to adjust daily water intake goals based on workouts and outdoor temperatures.

October 29, 2026Entrepreneurship, Research and Innovation

University of South Florida: A Preeminent Research University

USF Soccer teammates launch syp, a sleeve that turns any water bottle into a hydration tracker - Fitt Insider

The Tampa startup’s sensor weighs your bottle each time you set it down, so athletes and everyday drinkers can see how much they actually drank without logging anything.

October 27, 2026Entrepreneurship, Research and Innovation

illustration of a person standing in a doorway shaped like a head

Three Tips to Manage Your Emotions at Work

Imagine that you are sitting in a high-stakes meeting when a critical project deadline is abruptly moved up. Your heart rate spikes, your chest tightens, and your instinctive reaction may be to fire back with a sharp, defensive response. How you navigate the next 60 seconds will either protect your credibility or compromise the professional capital you’ve built.

Research and Innovation

illustration of people floating up to break through glass admidst clouds and floating lightbulbs

Break Through

For some organizations, competing against the ranks of Apple, 3M, and IBM as cutting-edge companies known for introducing new ideas that completely upend how people live, work, or play may be an aspirational goal.

Research and Innovation

person using a laptop to program robotic arm

Lower wages and robotics can give developing countries an investment edge

As automation reshapes global manufacturing, developing countries may have more to gain than many expect. Research finds that countries do not necessarily have to choose between inexpensive labor and advanced robotics to compete for multinational investment.

Research and Innovation

a panel of politicians

In times of crisis: Does being a political outsider help or hurt?

As more people with no political experience win office and major crises grow more frequent, new research published in Organization Science tells voters and governments that an outsider's effectiveness isn't fixed by their résumé.

Research and Innovation

Illustrated chess board with several people walking around on it using different strategic priorities

The Centaur Advantage

The Tampa Bay area is rapidly evolving into a premier corporate and technology hub. As multinational financial firms, healthcare innovators, and agile startups flock to the region, they bring a distinct expectation for the next generation of professionals.

Research and Innovation

Illustration of a business man and woman pondering over what mask to wear at work from the mural of masks placed on a wall

The Struggle for Authenticity

As more companies, in both the private and public sectors, require hybrid and remote employees to return to on-site offices and cubicles, the challenges of authenticity in the workplace are coming into sharper focus.

Research and Innovation

University of South Florida: A Preeminent Research University

Employees say they have to leave their companies to advance their careers - HR Dive

A study found that companies with a deeper bench of older, skilled professionals were more likely to “build” talent internally thanks to a stable environment marked by a higher capacity for learning.

October 20, 2026Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.