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HUSTLE Video Thumbnail

From gummy gains to startup success: USF students power up with HUSTLE

What do pre-workout gummies, shoe charms and investor pitch rooms have in common? A select group of USF students found out firsthand through a high-impact program designed to turn bold ideas into real businesses.

October 22, 2025Business News, Entrepreneurship

employees giving feedback

Leaders can face ‘authenticity penalty’ if they react too quickly to feedback - HR Drive

When leaders shift their behavior too soon, employees may see it as “too good to be true.” Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.

October 15, 2025Research and Innovation

graphic showing employees

New USF study reveals rapid change undermines perceived authenticity of leaders - Scienmag

The research highlights a nuanced psychological mechanism: employees tend to view gradual behavioral changes in leaders as more credible and sincere compared to abrupt transformations.

October 7, 2025Research and Innovation

danbee chon research study

New USF study: Rapid change makes leaders seem less authentic - EurekAlert!

Published in the Academy of Management Journal, the authors found that employees see quick change in response to feedback as less authentic than gradual change.

October 7, 2025Research and Innovation

animals changing through a door

Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic

If change happens too quickly, skepticism may arise, and employees are likely to believe it’s too good to be true, according to a paper published in the Academy of Management Journal.

October 6, 2025Business News, Research and Innovation

Don Phillips Promo Graphic

Surf's up: Tampa Bay entrepreneur builds ‘epic’ consumer-centric brand

Don Phillips, founder of Woodie's Wash Shack, is known for transforming the ordinary into the unforgettable. Learn how his retro, surfer-themed car washes became one of the highest rated businesses in the region.

October 6, 2025Business News, Entrepreneurship, Events

3DE college and career summit

3DE Schools program expanding in Tampa Bay area - St. Pete Catalyst

The initiative connects high school students with national and local businesses. One of its key initiatives is 3DE, an instructional model that allows high school students to interact with the business community.

October 3, 2025Entrepreneurship

women in business summit

Women in Business Summit inspires resilience, collaboration - USF Sarasota-Manatee

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

Blake and Brock promo graphic

Twin founders of $100M brand to share the journey from hustle to high impact

Twin brothers Blake and Brock Gratton, co-founders of SpringWell Water Filtration, will headline a special Conversation with a Founder event at USF Sarasota-Manatee on Sept. 26.

September 8, 2025Business News, Entrepreneurship, Events

Roy Kirchner poses with his award

Roy Kirchner named Nault Center for Entrepreneurship’s Mentor of the Year

The honor recognizes a mentor in the Entrepreneur Mentorship Program who has shown  exemplary passion for helping USF students navigate their entrepreneurial journeys.

September 8, 2025Business News, Entrepreneurship, Honors and Awards

Bulls Pitch 2025 networking

High school entrepreneurs showcase skills at Bulls Pitch 2025

From discovering entrepreneurial programs to high-energy pitches, local teens got a front-row seat to the world of business innovation at the University of South Florida.

August 21, 2025Entrepreneurship, Events

Brooke Elrod

Honors student strikes a chord with music festival career aspirations - USF St. Petersburg

From setting up stages for Metallica, to managing campus events and interning with a concert promotion company, Brooke Elrod has immersed herself in every facet of the industry.

August 4, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.