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blurred photo of people around a model of new ballpark

Rays to open new ballpark and District Experience Center in early 2027 - MLB.com

Following last month’s approval of the new Tampa Bay Rays ballpark financing by the Hillsborough County Board of County Commissioners and Tampa City Council, the Rays today took another step toward bringing the project to life with the announcement of the Rays Ballpark Experience Center opening in early 2027.

October 6, 2026

Strikes of Kindness

‘Strikes of Kindness’ delivers $300,000 to Tampa Bay non-profits - Tampa Bay Lightning

The Tampa Bay Lightning and Benchmark International today awarded a combined $300,000 in community grants to 12 local non-profit organizations through their “Strikes of Kindness” initiative, marking one of the largest single-day grant distributions in Bolts history.

October 1, 2026

chase cooper

USF graduate turns lifelong love of football into Buccaneers front-office role - USF News

Chase Cooper has joined the Buccaneers, working on the business side of football. His role doesn’t focus on wins, losses or play calls, but on the numbers that drive revenue and shape the fan experience.

May 6, 2026Business News

Eddie Schmid

Eddie Schmid named Muma 25 Under 25 Award honoree

He is pursuing dual degrees in the Vinik Sport and Entertainment Management program while serving as a scouting and recruiting assistant for USF Football and a teaching assistant at the Muma College of Business.

April 2, 2026Honors and Awards

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.

February 4, 2026Business News, Honors and Awards

School of Hospitality and Sport Management

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management

Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.

July 29, 2025Business News

reggie johnson

USF football's Reggie Johnson named a 2025 McLendon Scholar - USF Athletics

Johnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.

May 23, 2025Business News, Honors and Awards

Andrew Ross, left, flanks the USF Provost Prasant Mohapatra and Vice President for Student Success Cindy DeLuca at a ribbon-cutting ceremony for the Esports center at USF.

From casual gamer to Esports coordinator, he’s building community at USF - USFZNews

Andrew Ross, a 2019 Vinik Sport Entertainment Sport Management program graduate, has become USF's first full-time esports coordinator. Ross has transformed his casual passion for gaming into a career by building community through innovative initiatives like organizing tournaments and fostering leadership opportunities among student gamers.

March 31, 2025Business News

USF students were given the opportunity to network with professional sports executives about off-the-field careers.

USF students pursue off-the-field careers in professional sports - MSN

USF Vinik Sports and Management program students are exploring off-the-field careers in professional sports by engaging with industry leaders, including a panel featuring Tampa Bay Buccaneers executives who shared real-world insights about working in the industry.

March 25, 2025Business News

vsem

USF students pursue off-the-field careers in professional sports - Fox 13

USF students from the Vinik Sport and Entertainment Management program were given the opportunity to network with professional sports executives about off-the-field careers.

March 25, 2025Business News

rick brandt and david blackwell

Brandt CEO talks racing, records, and fertilizer at EMBA Conversation with a CEO event

Rick Brandt was the featured speaker at Friday's event at the Muma College of Business. The USF alumnus took over the family business in 1995 at age 29.

February 7, 2025Business News

Students playing computer games

USF takes the controls with new Esports Living Lab - ABC Action News

USF is taking the controls literally when it comes to the future of Esports, investing $1.1 million into their brand new Esports Living Lab that opened this semester.

November 11, 2024Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.