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USF expands artificial intelligence research with new business lab
The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.
January 23, 2024Research and Innovation
Public transportation agency sees boost in ridership following USF eye-tracking research
The interdisciplinary project, funded by the Florida Department of Transportation, created guidelines to help improve the marketing of public transportation.
January 4, 2023Research and Innovation
Social marketers catch cheating on online surveys, casting doubt on compensated internet research
A warning from researchers at the University of South Florida: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic.
March 11, 2022Research and Innovation
Do You Actually “Read” a Menu? New USF Lab Partners with Major Corporations to Get Inside the Minds of Consumers
A new lab established at the University of South Florida Muma College of Business is bringing together the findings of lab-based research and the practical know-how of sales and marketing.
October 1, 2019Research and Innovation, University News