UN World Tourism Organization

The World Tourism Organization (UNWTO) is the United Nations agency responsible
for the promotion of responsible, sustainable and universally accessible tourism.


As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism's socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.

UNWTO's membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

PCGS's Sustainable Tourism Observatory will measure traditional INSTO metrics and seek to create new ones that will assist in protecting coastal habitat and marine environments. These new metrics have been developed through collaboration with PCGS and the Walt Disney Company on their proven sustainable tourism strategies.